Overview
The Digital Stores Go-to-Market Lead – Americas is responsible for driving the planning and execution of go-to-market programs across products within Microsoft Digital Stores. This role partners with cross-functional teams across Product, Marketing, Merchandising, and Operations to translate global and regional priorities into customer-relevant, scalable execution, ensuring readiness, consistency, and performance across product launches, campaigns, and commercial moments. The role requires strong execution rigor, structured problem-solving, and the ability to continuously improve go-to-market approaches in a fast-paced eCommerce environment.
**Scope **
• Primary ownership: Go-to-market (GTM) planning and execution across products within Microsoft Digital Stores in the Americas, including Devices (Surface Consumer, Surface Commercial, Gaming Devices) and services (Microsoft 365), driving integrated, customer-relevant GTM programs across product areas
• Secondary responsibility: Microsoft 365 line-of-business stewardship, focused on financial performance tracking, customer insights development, and shaping perspectives to drive alignment and improve execution across stakeholders
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
**Planning **
• Define and evolve the last-mile go-to-market (GTM) framework across products, including structuring and prioritizing GTM programs to drive scalable, customer-relevant execution
• Translate product and campaign priorities into customer-relevant execution plans for the Americas, aligning stakeholders on timelines, deliverables, and dependencies
• Drive readiness and continuously improve GTM processes and playbooks, incorporating performance and customer insights to enhance execution effectiveness
Execution
• Drive last-mile execution of product launches, campaigns, and GTM programs across Digital Stores in the Americas, ensuring quality and alignment to plan
• Execute regional GTM programs end-to-end, coordinating across internal stakeholders and external partners to deliver customer-relevant outcomes
• Test, iterate, and scale new locally relevant customer ideas and pilots, identifying high-impact opportunities and operationalizing successful programs
Measure & Monitor
• Track and analyze performance across launches and GTM programs, identifying key drivers and opportunities to optimize customer outcomes
• Synthesize and communicate performance and customer insights to inform prioritization, program refinement, and future planning
• Evaluate effectiveness of GTM programs and pilots, leveraging data and customer feedback to improve execution and inform scale decisions
Embody our Culture & Values
Qualifications
Required/minimum qualifications
Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 1+ year(s) experience in retail, ecommerce, data science, research, marketing or business-related roles
- OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 2+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
- OR 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.
Additional or preferred qualifications
Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 3+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
- OR Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 4+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
- OR 5+ years experience in retail, ecommerce, data science, research, marketing or business-related roles
- OR equivalent experience.
3+ years experience in go to market (GTM), marketing strategy, business planning, or similar roles.
3+ years experience in integrated, digital or product marketing management.
2+ years project/vendor management experience.
eCommerce IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $112,000 - $185,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**