Director, Account Based & Field Marketing India

Autodesk Autodesk · Enterprise · Mumbai, India +2

Director of Account Based & Field Marketing for India, responsible for leading ABM & Field Marketing activities across regional, strategic & territory sales segments. This role involves coordinating integrated marketing plans, managing the India marketing plan, creating marketing strategy with sales, overseeing the ABM & Field marketing budget, and ensuring local coordination with various marketing teams and sales leadership. The role also focuses on optimizing ABM & Field marketing activities, amplifying strategy through channel partners, driving major events, and engaging with APAC and global teams.

What you'd actually do

  1. You will manage the complete India Marketing plan following regional revenue goals
  2. Create Autodesk marketing strategy for India together with sales
  3. be responsible for overall ABM & Field marketing budget
  4. Guide and monitor the result of ABM & field marketing activities in region, Strategic, Territory segments in the region
  5. Ensure local coordination between all Regional Marketing staff (industry, promotions, subscription marketing, events) for overall rollout strategy including contact strategy and segmentation

Skills

Required

  • marketing automation capabilities
  • analysing marketing metrics
  • develop and adapt marketing content
  • demand generation tactics
  • ABM
  • digital marketing
  • social marketing automation

Nice to have

  • Industry knowledge relevant to Autodesk market
  • Exposure to Account-based Marketing or Enterprise Marketing

What the JD emphasized

  • 10 years of experience in marketing for high-tech companies of which at least 5 in management positions
  • Proven success in managing in a matrixed organization and working with virtual teams
  • Exposure to Account-based Marketing or Enterprise Marketing is preferred