Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.
**About the role:
Samsara is seeking a Director, Audience Product Marketing to lead the team responsible for contextualizing our platform for specific regions and industries. You will manage a diverse team of PMMs aligned to geographic regions (including EMEA and Mexico) and key industry verticals including public and private sectors. Your mission is to move beyond individual features and integrate multiple offerings into broader, high-value solutions that resonate with specific buyer needs. With your team, you will own the strategic narrative for these audiences, ensuring our GTM strategy, messaging, content, and enablement approach achieves bookings targets and pipeline goals. You will partner closely with sales and marketing leaders to craft and execute plans. You will also partner with product to introduce new offerings that are specific to these audiences. This is a high-impact leadership role requiring a blend of commercial orientation, technical depth, and masterful storytelling to drive growth.
This is a remote position open to candidates based in the US. Relocation assistance will not be provided for this role. **
In this role, you will:
- Architect Audience-Specific GTM Strategies: Develop and execute solution plans based on deep understanding of target markets, regional landscapes, and vertical-specific issues.
- Own Contextualized Messaging: Build positioning and narratives that unify Samsara’s platform vision in specific regions and segments, ensuring it reflects their priorities and "speaks their language".
- Drive Pipeline and Bookings: Partner closely with Sales and Marketing to develop content and campaigns specifically designed to achieve bookings targets for your assigned regions and verticals.
- Lead Regional & Vertical Product Launches: Own the launch of regional- and vertical-specific capabilities, ensuring the roadmap is technically sound and aligns with field enablement.
- Develop Deep Buyer Insights: Identify key buyers and develop personas to understand the buying journey and how they evaluate technology decisions.
- Empower the Field: Create high-priority enablement content, including playbooks, battlecards, and presentations.
- Analyze Market Performance: Use data to craft and adjust strategies to improve performance and velocity.
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
- Hire, develop and lead an inclusive, engaged, and high performing team
**Minimum requirements for the role: **
- Experience: 7+ years in Product and/or Solutions Marketing (B2B SaaS preferred) and 5+ years of experience building and leading high-performing teams.
- Leadership: Proven success in management and development, with the ability to lead cross-functionally across Product, Engineering, and Sales.
- Customer Focus: Customer-centric marketer with a focus on pipeline generation and acceleration, and proven track record of reducing cognitive load for GTM teams and customers alike.
- Communication: Exceptional written and verbal communication skills; ability to distill complex technical ideas into bold, strategic narratives.
- Education: Bachelor’s degree required.
An ideal candidate also has:
- Solution Mindset: Experience integrating multiple offerings into a broader solution that creates additional value for buyers.
- Relevant Experience with our Regions & Verticals: Experience managing regionally distributed teams or launching products in international markets like EMEA or Mexico. Experience marketing or selling into Public Sector a plus.
- Agility: Ability to thrive in ambiguity and lead without a playbook in a fast-moving, outcome-focused environment.
- Advanced Degree: MBA or relevant Master’s degree preferred.
The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. Learn more about our total rewards and benefits below.
Annual Base Salary
$148,400—$265,000 USD
Total Rewards
At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.
**Flexible Working **
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Belonging at Samsara
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.
**Accommodations **
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.
Our Commitment to Authenticity
We use Tofu, a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.
Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.