The Growth Marketing & Insights team seeks a collaborative, innovative, and strategic leader to be the Director of B2B Media Strategy, reporting to the Senior Director of Americas Media. In this position, you will develop B2B paid media approaches across key B2B segments. You will assist teams in driving growth through data-informed decisions and lead cross-functional partners in crafting meaningful customer journeys.
You will work closely with the Customer Experience Orchestration, Creativity & Productivity B2B, Go-to-Market, and Sales teams to translate segment priorities into coordinated, customer-led media plans. You will connect strategy with activation, lead performance optimization, and bring a clear, compelling narrative to how our media investments drive business outcomes.
We encourage candidates who bring curiosity, a growth mindset, and a dedication to building positive relationships. If you’re passionate about elevating B2B media and enabling teams to do their best work, we’d love to meet you.
What you’ll do
Cross-Functional Leadership & Collaboration
- Partner with B2B executive leadership to identify growth opportunities and deliver high-impact media strategies.
- Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.
- Serve as the primary media strategy lead, aligning diverse collaborators and crafting shared clarity across teams.
- Strengthen relationships with media agencies, publishers, and technology partners to ensure operational excellence.
- Coach and mentor a high-performing team, encouraging innovation, collaboration, and continuous learning.
Coordinated Media Strategy & Activation
- Develop and implement segment-specific media strategies aligned with business and audience needs.
- Manage Account-Based Marketing (ABM) and performance marketing efforts that drive faster pipeline and revenue expansion.
- Coordinate planning, execution, and optimization of multi-channel media campaigns including digital, social, programmatic, and search.
- Partner with internal and external teams to launch thoughtful, consistent, and effective campaigns.
Performance Insights & Optimization
- Define important metrics and measurement frameworks that demonstrate media impact and encourage ongoing improvement.
- Collaborate with analytics and marketing operations to develop insights that build future strategy.
- Use testing methodologies and experimentation to drive performance, efficiency, and return on investment.
What you’ll need to succeed
- Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus).
- More than 10 years of experience directing B2B media strategy, preferably within large enterprise organizations.
- 15+ years in paid media planning and execution across digital channels.
- Proven success building and optimizing high-impact B2B media programs at scale.
- Extensive knowledge in ABM, digital media, programmatic strategy, and performance marketing.
- Ability to navigate large, matrixed organizations with confidence and empathy.
- Strong analytical skills with the ability to translate insights into clear recommendations.
- Experience leading cross-functional teams and influencing without direct authority.
- Excellent communication, relationship-building, and collaborator management skills.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $157,300 -- $315,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $217,600 - $315,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.