Director, Brand & Content Strategy

Iterable Iterable · Enterprise · Atlanta, GA +6 · Marketing

This role is for a Director, Brand & Content Strategy at Iterable, an AI-powered customer engagement platform. The position focuses on defining and leading the company's brand strategy, narrative, creative direction, and content across various touchpoints. The goal is to enhance market positioning, drive integrated brand campaigns, and measure brand impact. The role involves team leadership and collaboration with internal teams and external agencies. While the company utilizes AI, this specific role is not directly involved in building or researching AI/ML models.

What you'd actually do

  1. Brand strategy and positioning: Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. You'll define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels.
  2. Creative direction and execution: Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life.
  3. Content & Thought Leadership: Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders (VP–C-suite).
  4. Integrated Brand Campaigns: Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand.
  5. Measurement & Impact: Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue.
  6. Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.

Skills

Required

  • 10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies.
  • Proven experience building and evolving a brand through a period of scale or market transition.
  • Strong strategic instincts paired with excellent creative judgment.
  • Experience leading teams and working with external agencies.
  • Ability to translate complex products into clear, compelling stories.
  • Comfort operating at both the strategic and executional level.
  • Strong executive presence and the ability to influence cross-functional partners.