Director, Business Development (mid Market Growth)

The Trade Desk The Trade Desk · Media · New York, NY · Direct Sales

This role is for a Director of Business Development focused on Mid Market Growth in digital advertising. The individual will lead and build a team of sales professionals, drive net-new revenue through outbound strategies, and establish scalable processes and frameworks. The role requires significant experience in digital advertising sales, a proven track record in acquisition, and strong leadership and coaching skills.

What you'd actually do

  1. Hire, onboard, and lead a team of 3–5 new business sellers
  2. Set clear activity standards, pipeline rigor, and revenue expectations
  3. Coach daily on prospecting, deal strategy, objection handling, and closing
  4. Instill a high-accountability, high-performance culture
  5. Serve as escalation point on complex deals and executive conversations

Skills

Required

  • digital advertising sales
  • net-new Mid Market and Enterprise acquisition
  • DSP, publisher, ad network/exchange, ad server, or similar platform experience
  • quota-carrying
  • complex negotiations
  • managing sellers
  • onboarding
  • outbound motion
  • pipeline development
  • Salesforce
  • Outreach
  • LinkedIn
  • ZoomInfo
  • forecasting discipline
  • operational rigor
  • executive presence

Nice to have

  • player-coach sales leader
  • building from zero
  • high-accountability, high-performance culture
  • building the blueprint
  • comfortable carrying weight personally while elevating the team

What the JD emphasized

  • 7+ years in digital advertising sales
  • Proven track record in net-new Mid Market and Enterprise acquisition
  • Experience at a DSP, publisher, ad network/exchange, ad server, or similar platform
  • Consistent overachievement in quota-carrying, competitive environments
  • Skilled in complex negotiations with senior stakeholders
  • Prior experience managing sellers (especially early-career reps) strongly preferred
  • Deep understanding of onboarding, outbound motion, and pipeline development
  • Hands-on with acquisition tools (Salesforce, Outreach, LinkedIn, ZoomInfo, etc.)
  • Hunter mentality with a builder’s mindset
  • High ownership and comfort operating in gray space
  • Strong forecasting discipline and operational rigor
  • Executive presence with C-level clients
  • Energized by the opportunity to build and scale something new