Director, Business Lead, Social Studio

Visa Visa · Fintech · San Francisco, CA

Director, Business Lead for Visa's internal Social Studio, responsible for major campaign development and overseeing flagship social capabilities and growth. This role translates strategy into creative direction, aligns stakeholders, and ensures excellent delivery. It involves partnering with various teams, evolving the in-house model with AI-enabled efficiency, and managing operations, budgets, and creative standards.

What you'd actually do

  1. Own end-to-end social initiatives across Core Brand and Marketing Services—from intake and brief through concepting, production, rollout, and reporting.
  2. Align stakeholders across different functions, helping lead and orchestrate big ideas and complex social activations.
  3. Own budgets and forecasting, ensure delivery on brief, on time, and within budget while maintaining creative quality and compliance.
  4. Raise the bar on social strategy and creative development through stronger processes, toolkits, and ways of working—building a more agile, modern, AI-enabled studio.

Skills

Required

  • 15+ years in Account/Business Management within a top agency and/or in-house studio.
  • Proven leadership of large-scale social _and_ integrated campaigns with measurable business impact.
  • Deep experience managing social/content/creative teams, production partners, workflows, timelines, and cross-functional complexity in a highly matrixed organization.
  • Strong executive presence, skilled at influencing senior stakeholders and driving decisions.
  • Experience building/improving team capabilities, process, and operational models (including AI-enabled workflows).

Nice to have

  • Strong command and experience in sponsorship, client service, and co-marketing.
  • Culture-forward creative instincts with a track record of delivering standout content and craft.

What the JD emphasized

  • AI-enabled efficiency
  • AI-enabled workflows