At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE Audible's Consumer Insights team is seeking a consumer research expert to lead and evolve our creative ad testing program while serving as a strategic research partner to our Marketing, Creative, and Brand teams. As Audible's global brand continues to grow, this role will be instrumental in ensuring our advertising creative and messaging resonate with the right audiences, in the right channels, at the right moments — optimizing campaigns before they launch and measuring their effectiveness in-market. Beyond creative testing, you'll help shape the messaging platforms and communication strategies that underpin our marketing efforts, serving as a go-to insights resource for strategic questions across the marketing organization. You will also champion the integration of AI and emerging technologies into our research toolkit — exploring how innovations in AI-powered creative analysis, generative AI, and advanced measurement techniques can accelerate insight generation and elevate creative effectiveness.
You will sit within the Global Consumer Research team alongside our Brand Tracker lead, forming the research pillar of Audible's marketing insights function – connecting brand health measurement with creative and messaging effectiveness. You will partner closely with Marketing Analytics to deliver a holistic view of how our marketing drives brand growth.
ABOUT YOU You're passionate about the intersection of consumer insights and creative effectiveness. You understand how great advertising works — what makes consumers pay attention, feel something, and take action — and you know how to measure it rigorously. You think beyond individual ads to the broader messaging ecosystem: which stories resonate with which audiences, through which channels, and at what moments in the consumer journey.
You have deep expertise in creative and advertising research methodologies, including pre-launch ad testing, concept testing, messaging and communications testing, campaign tracking, and brand lift measurement. You're equally comfortable designing a quantitative copy test and a qualitative deep-dive to unpack why a creative concept resonates (or doesn't).
You're a strategic thinker who can connect the dots between research findings and marketing action. You don't just deliver data — you deliver direction. You thrive in a fast-paced, collaborative environment and enjoy working closely with creative and marketing teams to influence work from brief through execution. You're adept at building relationships and driving alignment with stakeholders across time zones, ensuring research insights inform creative decisions regardless of geography.
You possess exceptional communication and storytelling skills, with the ability to translate complex research into clear, compelling narratives that inspire action at all levels of the organization.
As a Director, Consumer Research– Creative & Marketing Research, you will...
- Lead and evolve our Creative Ad Testing program – Design, manage, and continuously improve our global creative testing framework, ensuring we have robust pre-launch testing methodologies (e.g., animatic testing, concept testing, copy testing) that optimize creative effectiveness across channels and markets
- Shape messaging strategy through consumer understanding – Test and inform the messaging platforms, value propositions, and communication frameworks used across marketing, identifying what resonates with key audiences, where, and when — ensuring our storytelling is grounded in consumer truth and tailored to context
- Serve as a strategic consumer research partner for Creative & Marketing teams – Work collaboratively with Brand Marketing, Creative, Growth Marketing, Media, and Content Marketing teams to provide consumer-grounded strategic guidance on campaign development, messaging strategy, audience targeting, and creative optimization
- Establish and communicate clear research timelines - Partner with stakeholders to ensure research milestones are integrated into broader campaign and go-to-market schedules
- Transform creative research into actionable direction – Synthesize findings from creative tests, messaging research, campaign tracking, and ad effectiveness studies into clear strategic recommendations through executive-ready presentations that drive marketing decisions
- Build and manage a creative insights knowledge base – Develop a repository of creative best practices, messaging learnings, testing results, and effectiveness benchmarks that teams can reference to continuously raise the bar on creative quality
- Pioneer AI and emerging technology integration in creative research – Actively explore, evaluate, and integrate AI-powered tools and methodologies (e.g., AI-driven creative analysis, automated sentiment analysis, predictive creative scoring) into the research program
- Stay current with innovations across the tech and research landscape, studying how leading companies leverage AI to enhance creative effectiveness, and bring those learnings to Audible's research practice. Also evaluate and incorporate other emerging approaches to continuously push the boundaries of creative research
- Support broader marketing and brand research needs – Conduct ad hoc research studies including audience deep dives, messaging exploration, competitive creative analysis, and campaign post-mortems to address strategic questions from marketing and creative stakeholders
- Collaborate with Analytics partners for expanded marketing measurement – Partner with Marketing Analytics to connect creative testing insights with in-market performance data (e.g., brand lift studies, incrementality tests, media mix modeling) to build a comprehensive understanding of creative's contribution to business outcomes
- Manage agency and vendor relationships – Oversee relationships with research agencies and testing platform vendors, ensuring quality, efficiency, and innovation in our research partnerships
- Socialize insights for maximum impact – Develop compelling narratives and visualizations that inspire creative and marketing teams, building a culture of consumer-informed creative development
ABOUT AUDIBLE Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Bachelor's degree in communications, marketing, advertising or business
- 7+ years of professional research/insights experience, with 3+ years experience in advertising and creative research
- Experience in creative/ad testing methodologies (pre-testing, post-testing, concept testing, copy testing, campaign tracking)
- Experience managing research programs across multiple markets/geographies
- Experience and understanding of the creative development process and how research integrates into campaign workflows
- Experience translating complex data into compelling strategic recommendations that influence creative and marketing decisions
- Project management skills with the ability to manage multiple concurrent studies and stakeholder relationships
- Experience in both quantitative and qualitative research methodologies (surveys, focus groups, IDIs, online communities, etc.)
- Proficiency with analytical tools (SPSS, R, SAS, etc.) and survey/testing platforms (Qualtrics, Zappi, or similar)
Preferred Qualifications
- Advanced Degree (e.g., MBA, MA in Psychology, MS in Market Research, etc.)
- Experience in entertainment, media, subscription, or consumer technology industries
- Understanding of and curiosity about AI applications for creative research and advertising effectiveness measurement, as well as the latest trends in research
- Experience partnering directly with creative agencies and in-house creative teams to integrate research into the creative development process
- Familiarity with media effectiveness measurement (brand lift, MMM, attribution) and how creative quality impacts media performance
- Excellent communication, interpersonal, and analytical skills including the ability to present insights clearly and persuasively to creative, marketing, and senior leadership audiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 152,200.00 - 205,900.00 USD annually USA, NJ, Newark - 167,400.00 - 226,500.00 USD annually