Director, Customer Education

Calendly Calendly · Enterprise · Remote · Marketing

Calendly is seeking a Director, Customer Education to define and lead a full-funnel educational content strategy. This role involves setting the vision for customer education across various formats (demos, tutorials, Help Center, Learning Hub, live programming), leading a team of content specialists, partnering with Product Marketing, Product, and Customer Success, and establishing KPIs to measure content impact. The goal is to drive customer activation, adoption, and retention through strategic educational initiatives.

What you'd actually do

  1. Define and evolve Calendly’s Customer Education strategy, setting a clear vision for how educational content — video demos, self-serve tutorials, Help Center articles, Learning Hub courses, and live programming — maps to customer segments, product surfaces, and lifecycle stages from onboarding through deep feature adoption.
  2. Lead and develop your team of education specialists and multimedia content producers, setting clear goals, providing coaching, and building an environment where each person can do their best work. Hold the team accountable to outcomes while advocating for the resources needed to execute.
  3. Partner closely with Product Marketing to ensure education content is embedded in every product launch — developing Help Center articles, demo videos, feature walkthroughs, and in-product guidance that help customers understand and adopt new capabilities quickly.
  4. Partner with Customer Success and Support to identify where customers are getting stuck, surface education content gaps that are contributing to support volume or churn risk, and build content that proactively answers the questions customers have before they need to ask.
  5. Build and scale the Calendly Learning Hub as a best-in-class self-serve education destination — developing a curriculum strategy, overseeing course development, and creating a content roadmap that keeps pace with Calendly’s product evolution.

Skills

Required

  • 15+ years of progressive experience in customer education, content strategy, instructional design, or a related field
  • at least 3 years in a director-level or equivalent senior leadership role managing teams
  • Demonstrated track record of building and scaling a full-funnel customer education function in a B2B SaaS or technology environment
  • Experience developing education content strategy across multiple formats, including video and multimedia, written documentation, and structured learning programs
  • Proven ability to partner cross-functionally with Product, Product Marketing, and Customer Success
  • Strong track record of leading and developing direct reports
  • Excellent editorial judgment across written and multimedia formats
  • Data-driven mindset with the ability to establish KPIs, measure the business impact of education content, and translate insights into strategic decisions
  • Authorized to work lawfully in the United States of America

Nice to have

  • Experience at a multi-product SaaS company managing education content across more than one product line or customer segment
  • Familiarity with Learning Management Systems (LMS)

What the JD emphasized

  • building and scaling a full-funnel customer education function
  • not just managing an existing content operation
  • building and scaling the Calendly Learning Hub