Director, Customer Growth, Pet Services

Petco Petco · Retail · NSC

Director, Customer Growth, Pet Services role at Petco. This position drives the strategic development and implementation of customer growth and experience initiatives for Pet Services, with a focus on customer acquisition, retention, and loyalty, particularly within the pet insurance vertical. The role involves analyzing market trends, developing go-to-market plans, managing projects, and directly impacting the P&L through data-driven insights and performance metric analysis.

What you'd actually do

  1. Leads the evaluation, design, and implementation of new initiatives, and promotions to achieve the organization's operational and financial goals across all customer touchpoints (e.g., digital, top of funnel, product, e-commerce, partners, customer relationship management platforms, e-mail, mobile telephones, etc.).
  2. Conducts in-depth analysis to identify growth opportunities, improve customer growth, retention and align with enterprise goals.
  3. Serves as a key thought partner to senior leadership by delivering executive-ready presentations, strategic insights, and financial forecasts that influence company-wide decisions.
  4. Partner closely with all marketing channels, technology product management, customer satisfaction and insights, merchandising and other stakeholders (e.g., vet, grooming, dog training, pet insurance, store partners, etc.) to plan, design and develop go-to-market plans and promotional strategies
  5. Develop and lead targeted pet insurance acquisition campaigns to grow policyholder and Petco customer base across digital, retail and Pet Services channels

Skills

Required

  • enterprise business strategy
  • business management
  • project management
  • people management
  • strategic initiatives
  • process improvement
  • cross-functional alignment
  • hitting goals
  • analytical skills
  • problem-solving skills
  • data translation to actionable insights
  • Excel
  • PowerPoint
  • presentation skills

What the JD emphasized

  • customer growth
  • customer acquisition
  • customer retention
  • loyalty
  • financial impacts
  • market share
  • brand visibility
  • customer base
  • P&L
  • KPIs
  • performance metrics