At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
The Mission
Snowflake’s partner ecosystem stands as a formidable growth engine, uniquely positioned at the forefront of the data and AI revolution.
Today, thousands of world-class partners are already thriving as they build, co-sell, and innovate within the Snowflake AI Data Cloud. This vibrant community presents a massive opportunity to amplify our collective success. By evolving toward a unified, high-octane marketing engine and sharpening our collaborative storytelling, we can more effectively showcase the distinct competitive advantages that make Snowflake the winning choice for enterprises worldwide.
As Director of Partner Marketing Programs, you will build the system that activates our global partner ecosystem at scale — while shaping the strategic narratives that position Snowflake and its partners as the default choice in the AI data economy.
You will operate at two levels simultaneously:
- System builder: architecting repeatable, global partner marketing programs
- Storyteller: crafting high-impact joint narratives with our most strategic Data Cloud partners
Why This Role Matters
The next phase of competition in data + AI will not be won by individual products — it will be won by ecosystems.
Snowflake is uniquely positioned with:
- A rapidly expanding Marketplace
- Deep partnerships across ISVs, data providers, SIs, and hyperscalers
- A growing set of AI-native workloads and applications
But winning requires:
- Clear, differentiated partner value propositions
- Scalable co-marketing engines tied to revenue
- Strong product + partner narrative integration
You will define how this comes together.
What You’ll Own
1. Build the Global Partner Marketing Engine
Own and evolve Snowflake’s partner marketing programs (including Partner Activate)
Design a scalable co-marketing framework across partner tiers with clear ROI expectations
Define how partners engage across launches, campaigns, and lifecycle marketing
Create repeatable motions that drive:
Partner-sourced pipeline
Partner-influenced revenue
Marketplace engagement and transactions
2. Lead Data Cloud Product Partner Marketing
- Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)
- Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud
- Build and scale Marketplace-first marketing motions to drive preference and consumption
- Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories
3. Define Partner GTM for Product Launches
- Build the partner motion for major product and platform launches
- Ensure partners are activated early with clear messaging, content, and campaigns
- Translate product innovation into ecosystem-driven growth
4. Drive Cross-Functional Alignment
Partner deeply with:
Product Marketing
Demand Generation
Field Marketing
Alliances & Business Development
Ensure partner narratives are embedded in integrated campaigns, not treated as an afterthought
Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals
5. Lead and Scale the Team
- Lead a team of Partner Marketing Managers
- Elevate the team from program execution to strategic GTM leadership
- Build a culture of accountability, measurement, and high-impact storytelling
What You Bring
Experience
- 15+ years in B2B technology marketing
- 5+ years in partner marketing, alliances GTM, or ecosystem marketing
- Experience operating at scale in complex, multi-product organizations
Strategic Strengths
- Ecosystem storytelling: Ability to translate technical integrations into compelling joint value propositions
- Program architecture: Experience building scalable marketing systems tied to pipeline and revenue
- Marketplace & platform thinking: Understanding of two-sided ecosystems and partner incentives
Analytical Rigor
- Strong experience with attribution models across multi-touch, multi-partner sales cycles
- Proven ability to connect marketing programs to pipeline and revenue outcomes
Leadership
- Track record of leading high-performing teams
- Strong cross-functional influence across Product, Sales, and Partnerships
- Executive presence with both internal stakeholders and external partners
Outcomes in the First 18 Months
- A clear, scalable global co-marketing framework is in place and adopted
- Snowflake Marketplace sees measurable growth driven by partner marketing
- Top strategic partners have flagship joint narratives and campaigns in market
- Internal teams consistently integrate partner messaging into core GTM motions
Why Join Snowflake
- Define how one of the world’s leading data platforms wins through its ecosystem
- Operate at the center of AI, data, and applications convergence
- Shape the go-to-market model for a category that is still being written
- Work with a high-caliber team where partner marketing has a true seat at the table
The Opportunity
This is not a traditional partner marketing role.
You are building the system and the story that will determine how Snowflake — and its ecosystem — wins the next era of data and AI.
If you are excited about operating at that level of impact, we should talk.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com