Director, Developer Gtm

Cloudflare Cloudflare · Enterprise · Austin, TX +2 · Developer Relations

Director, Developer GTM role focused on leading regional managers for Developer Solution Strategists. This role involves setting global strategy, standardizing operating rhythms, hiring and developing managers, and ensuring consistent execution on activation to expansion to commercial structure. The role requires fluency in developer workloads and commercial mechanics, operating from strategy to hands-on deal guidance, and building partnerships with field leadership. Key responsibilities include defining goals and scorecards, building and leading a distributed organization, driving activation and expansion for priority workloads, standardizing commercial design, running pipeline and deal reviews, enabling the field, closing loops with Product & PMM, partnering with Programs, and forecasting/planning. Requires 10+ years in developer platforms, pre-sales/solutions, deal strategy, or commercial architecture, with 4+ years leading managers across multiple regions/time zones. Must be able to translate technical workloads into commercial outcomes and navigate complex approvals.

What you'd actually do

  1. Own the global DSS strategy and operating model. Define goals, scorecards, and cadences for regional teams (usage activation, expansion, proposal velocity, win rate, disciplined discounting, sourced/influenced pipeline).
  2. Build and lead a high-performing, distributed org. Hire, develop, and coach regional Managers; set expectations, run QBRs, and establish a clear career ladder for Solution Strategists.
  3. Drive activation → expansion for priority workloads. Ensure teams use usage telemetry to identify “next-best actions,” expansion paths, and strategic accounts; publish a weekly global “usage radar.”
  4. Standardize commercial design. Maintain global proposal templates, option frameworks (PAYG vs. commit), ROI/TCO narratives, concession “give/get” rules, and approval SLAs. Pricing and non-standard terms remain with Finance/Legal; DSS designs and shepherds.
  5. Run pipeline and deal reviews. Establish a global rhythm for opportunity triage, strategic deal reviews, and win/loss analysis; surface systemic blockers and drive resolution with Sales, Deal Desk, Security, and Legal.

Skills

Required

  • 10+ years in developer platforms, pre-sales/solutions, deal strategy, or commercial architecture
  • 4+ years leading managers across multiple regions/time zones
  • Proven ability to translate technical workloads into compelling commercial outcomes
  • Navigate complex approvals with Sales, Finance, Legal, and Security

What the JD emphasized

  • AI-native curiosity
  • AI is a partner in solving tough problems
  • AI and distributed agents are reshaping the stack
  • developer workloads
  • commercial outcomes
  • usage telemetry
  • proposal velocity
  • win rate
  • disciplined discounting
  • sourced/influenced pipeline
  • usage radar
  • proposal templates
  • option frameworks
  • ROI/TCO narratives
  • concession “give/get” rules
  • approval SLAs
  • opportunity triage
  • strategic deal reviews
  • win/loss analysis
  • workload blueprints
  • playbooks
  • calculators
  • objection handling
  • talk tracks
  • field insights
  • positioning
  • packaging
  • roadmap
  • startups/accelerators
  • targeted campaigns
  • BDR/Marketing
  • headcount planning
  • coverage models
  • attribution and instrumentation
  • writing
  • narrative clarity
  • executive communication
  • developer platforms
  • pre-sales/solutions
  • deal strategy
  • commercial architecture
  • leading managers