Director, F1

Whoop Whoop · Consumer · Boston, MA, Ireland +1 · Marketing

Director, F1 to own and scale WHOOP's Formula 1 partnership portfolio, defining WHOOP's presence across F1, translating partnerships into compelling content, activations, and measurable brand impact. This role involves leadership and hands-on execution, managing partner relationships, briefing creative, coordinating cross-functional teams, and trackside presence. It also includes building and developing a small team.

What you'd actually do

  1. Own and scale our Formula 1 partnership portfolio
  2. Define how WHOOP shows up across F1 — translating world-class partnerships into compelling content, activations, and measurable brand impact across the race calendar
  3. Set the strategy for WHOOP's F1 presence and be in the details making it happen — managing partner relationships, briefing creative, coordinating cross-functional teams, and showing up trackside
  4. Build and develop a small team as WHOOP's F1 investment grows

Skills

Required

  • Leadership experience
  • Experience managing partnerships
  • Strong communication skills
  • Experience in content creation and activation
  • Cross-functional team coordination

Nice to have

  • Experience in sports marketing
  • Experience in the Formula 1 industry