The Ford Racing Go-To-Market Director will own the co-creation and execution of an integrated go-to-market strategy for the Ford Racing brand in partnership with cross-functional teams, the Ford Dealer network, and key external partners. This role will establish a new framework that unifies all major Ford Racing brand touchpoints — from driving experiences and live events to retail, digital, and immersive brand experiences — into a cohesive ecosystem designed to bring the Ford Racing brand to life for enthusiast customers. The ecosystem will engage audiences across the full spectrum of fandom, from dedicated racers to consumers who simply aspire to the culture, energy, and lifestyle of racing.
What you’ll do…
- Build and implement experience touchpoints for a wide-range of target customers, from those that religiously watch Ford Racing on track to tapping into a budding automotive passion with the Alpha generation
- Lead development of brand touchpoints, driven by structured metrics in order to tie success to Ford Racing priorities
- Drive commercial and operational improvement in established areas like Driving Experiences, delivering new elements to expand our addressable market while executing continuous improvement and customer delight opportunities
- Enhance the brand focus with our dealers, co-building and deploying programming aimed at extending the brand and brand ecosystem to Ford dealers
- Engineer new experiences, in the both physical and digital world meant to create brand touchpoints as well as value-creation opportunities as optimal across the range of target customers
- Partner cross functionally to explore brand-building and profit potential in Ford Racing Parts and Heritage Vehicles
- Lead the development, and refresh, of a 5-year cycle plan vision for all experiences, while program managing the delivery over time
- Carefully work cross-functionally with marketing, brand, strategy, customer insights, and numerous partners throughout Ford Racing and beyond Successful candidates will be able to balance contributing to multiple topics simultaneously with support from the Go-To-Market team and beyond. Topics may range from driving experiences, travel adventures, product reveals, partner brand activations, brand events, digital racing, and much more.
You'll Have...
- Strong interest in motorsports and performance vehicles, a deep passion for all things auto is helpful
- Bachelor’s degree in business, marketing or similar field, ideally with an MBA
- 10+ years working in consumer goods, potentially retail, with some experience in the premium and luxury spaces
- Experience working directly or indirectly with Ford Dealers
- Deep critical thinking to evaluate profit-driving programs, including tracking metrics to shift focus beyond that of marketing spend
- Capability to easily work beyond boundaries, being a conduit to bring together disparate PoV owners across the Ford enterprise
- Strong point of view leveraging data to form a voice of the customer
- Experience marketing to enthusiastic customers driven by passion vs logic, bonus if it’s in automotive
- A comfort in ambiguity – building the structure to create change in the trajectory of Ford Racing
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off and the option to purchase additional vacation time.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/LL4Benefits
Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid MB-3