At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.
We are seeking a Director, Ads Product Marketing to lead a high-performing team that defines global product positioning, narratives, and launch processes, which regional teams then localize and activate. This team develops foundational sales collateral used across regions, and sets the standard for data-driven, customer-centric launches by prioritizing opportunities, managing commercial roadmaps, and defining success criteria for product testing and rollout.
Key Responsibilities
Lead the global go-to-market (GTM) strategy for client-facing ad products, including product positioning, narrative development, and launch frameworks that regional teams can localize and activate.
Own the end-to-end commercial launch process, setting the standard for data-driven, customer-centric launches across markets.
Translate marketplace insights and performance feedback—working closely with cross-functional partners (Product, Regional Sales leaders, etc.)—into clear, actionable inputs that shape and inform product roadmap.
Define and maintain the “global GTM spine,” ensuring consistency in how products are framed, packaged, and brought to market.
Develop foundational, product-specific sales collateral and enablement resources that serve as the source of truth for all regional adaptations.
Set and manage commercial-facing roadmaps, aligning priorities across Product, Sales, and Marketing to maximize adoption and revenue impact.
Establish success criteria and measurement frameworks for product testing, beta programs, and launches, and use results to continuously refine GTM strategy.
Enable and empower regional teams with the tools, narratives, and guidance they need to execute effectively in their markets.
Build, lead, and develop a high-performing team of Product Marketing Managers and Associates.
Foster a pragmatic, high-performance culture grounded in accountability, operational excellence, and measurable commercial impact.
Set clear priorities, define success metrics, and ensure tight alignment with partner teams globally.
Qualifications
- 18+ years of experience in product marketing, digital advertising and/or B2B strategy, with a minimum of 7+ years in ads product marketing.
- Deep, current understanding of the digital media and advertising ecosystem, including the digital ads product landscape.
- Programmatic and Ad Tech expertise; prior hands-on or strategic oversight in these areas is a strong plus.
- Demonstrated experience leading teams, complex planning and execution across regional or international markets within a global, matrixed organization.
- Proven ability to manage and scale cross-functional programs, while effectively influencing & working with a large set of senior executives and key stakeholders.
- Track record of building, leading, and mentoring high-performing teams in fast-paced, high-growth, and high-complexity environments.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $442,000.00 - $790,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.