Description
About Island
Island is reimagining how enterprises secure and enable their workforces by bringing security, visibility, and control directly into the browser. As a rapidly growing B2B SaaS company, we are building a world-class growth engine that creates durable demand, accelerates pipeline, and improves conversion across the full customer journey.
Role Summary
The Director, Growth Marketing Programs is the primary owner and orchestrator of Island’s integrated campaign motion. This role is accountable for launching high-performing campaigns and building the operating system that makes campaign execution repeatable across verticals.
This is a hands-on leadership role that collaborates closely with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM. This role owns the integrated campaign system and shared campaign framework, while ABM owns named-account strategy, tiered account activation, and high-touch account orchestration.
While channel leaders own always-on execution, this role brings those functions together within a cohesive campaign structure focused on performance outcomes.
Core Outcomes
- Campaign performance measured by pipeline created, opportunities generated, lead quality, and funnel conversion rates.
- A repeatable vertical campaign framework including briefs, targeting, creative systems, launch cadence, and post-mortems.
- A scalable campaign team structure supported by disciplined use of agencies.
Responsibilities
Integrated Campaign Orchestration
- Develop and launch integrated campaigns by vertical and use case.
- Translate positioning into offers, landing paths, and multi-channel activation plans.
- Ensure alignment across paid, organic, lifecycle, and web optimization functions.
Intent-Based Targeting and Vertical Focus
- Embed intent data into campaign planning and account prioritization.
- Develop vertical-specific campaign plays aligned to industry challenges and personas.
- Operationalize trigger-based messaging and predictive insights within campaigns.
Performance Management
- Own weekly campaign performance reviews and optimization decisions.
- Improve key conversion rates across the funnel.
- Drive efficiency metrics such as cost per opportunity and pipeline per dollar.
Cross-Functional Alignment
- Partner with Sales and RevOps to align on quality definitions and feedback loops.
- Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.
Required Experience
- Approximately 10 years of B2B SaaS marketing experience.
- Proven success running integrated campaigns in sales-led acquisition environments.
- Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
- Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
Preferred Experience
- Startup or high-growth environment experience.
- Experience at companies with $150M+ revenue.
- Experience supporting global campaign execution.