Director, Growth Marketing - Commercial

Skydio Skydio · Defense · San Mateo, CA +1 · Operations

This is a Growth Marketing Director role for a drone company. The role focuses on accelerating pipeline and revenue growth within the commercial segment by developing and executing go-to-market strategies, orchestrating cross-functional teams, designing ABM programs, managing the marketing calendar, analyzing data, managing budgets, and owning event presence. It requires experience in growth marketing, demand generation, and integrated B2B marketing, with a proven track record of building and scaling marketing programs. Familiarity with marketing tools and platforms is necessary.

What you'd actually do

  1. Develop and execute segment-specific go-to-market strategies for physical security and energy/utilities, including tailored messaging, channel mix, and campaign approaches that resonate with buying committees
  2. Quarterback cross-functional teams, including digital marketing, content, social media, event marketing, email/lifecycle, customer marketing, and channel partners, to plan and execute integrated campaigns.
  3. Design and run account-based marketing (ABM) programs targeting high-value accounts within priority segments, coordinating personalized outreach across digital, events, and direct channels
  4. Own the development and management of the overall commercial marketing program calendar. Ensure stakeholders understand what programs and activities are planned and executed
  5. Analyze pipeline and marketing data regularly to report on campaign performance and identify opportunities for improvement. Use insights to optimize ongoing and future campaigns to exceed growth targets

Skills

Required

  • 7–10 years of experience in growth marketing, demand generation, or integrated B2B marketing, preferably in technology, industrial, or hardware companies selling to multi-layered buying teams
  • Proven track record of building and scaling integrated growth marketing programs that generated $100MM+ in pipeline, with the ability to articulate how you did it and what you learned
  • Exceptional at managing multiple initiatives simultaneously with a clear eye for details and the ability to prioritize effectively to meet tight deadlines without compromising quality
  • Strong analytical skills with hands-on experience building dashboards, articulating attribution models, and compiling performance reports that translate data into actionable program decisions
  • Significant experience leading and influencing cross-functional teams and partners to execute programs and achieve goals without direct authority
  • Hands-on experience with marketing tools and platforms including Salesforce, Marketo, common paid ad platforms (Google, LinkedIn, Meta), Google Analytics, ChatGPT/Claude/Gemini
  • Creative mindset—you think about the audience, message, and approach, continuously questioning how we can improve the execution and results
  • Strong messaging and copywriting skills

Nice to have

  • 2–4 years of experience marketing within the physical security, energy/utilities, or critical infrastructure sectors
  • Certifications in Google Analytics, AdWords, Marketo, Salesforce

What the JD emphasized

  • Ability to be in our San Mateo, CA office 3 days per week