Director, Inventory Development

The Trade Desk The Trade Desk · Media · New York, NY · Inventory Partnerships

Director, Inventory Development role at The Trade Desk, focusing on building and managing relationships with publisher organizations to drive growth in digital advertising. This involves strategic business planning, evangelizing industry standards, and leading contract negotiations. Requires significant programmatic experience in publisher business development.

What you'd actually do

  1. Establish and cultivate existing relationships across key publisher organizations.
  2. Build strategic business plans with key publisher partners to drive overall growth via transparent access, addressability, decisioning and bottom-line revenue.
  3. Champion supply within the TTD marketplace, serving as a publisher subject‑matter expert and partnering closely with demand teams on key go‑to‑market initiatives
  4. Evangelize and drive adoption of clean supply initiatives, including best in class SPO mechanics such as OpenPath, and the enablement of existing and emerging IAB standards and signals
  5. Evangelize and support adoption of identity strategies and addressability, including but not limited to Unified ID 2.0

Skills

Required

  • Bachelor's degree
  • 7+ years of programmatic experience in publisher business development
  • Track record of closing deals
  • Established relationships with decision-makers at top digital publishers
  • Deep understanding of the sell side of digital advertising
  • Experience collaborating across Sales, Account Management, Product, Marketing, Legal & Finance teams
  • Self-starter able to seek new partnerships or initiatives and lead a project from start to finish
  • Experience building and delivering on strategic partnerships goals
  • Experience leading both short-term and mid-term sales/partnership cycles
  • Ability to rapidly grasp new technology and product changes
  • Comfort with complex concepts
  • Strong quantitative skills
  • Negotiation abilities
  • Proven communication, questioning, and listening skills

What the JD emphasized

  • 7+ years of programmatic experience in publisher business development at a media company or related organization (SSPs, data companies)
  • Track record of closing deals
  • Established relationships with decision-makers at top digital publishers, deep understanding of the sell side of digital advertising.