Director, Marketing

Merck Merck · Pharma · PA

Director of Marketing role at Merck focused on HIV treatments, leading scientific strategy, KOL engagement, and translating scientific insights into commercial and medical strategies. Requires pharmaceutical industry experience, strong strategic acumen, and experience in HIV therapeutic area.

What you'd actually do

  1. Lead development of scientific narrative for the HIV portfolio in partnership with Medical Affairs, Outcomes Research, Global Marketing, HCP Marketing, and other stakeholders.
  2. Advance scientific narrative by integrating into brand strategy and working with cross-functional teams to define and prioritize evidence needs that support clinical positioning, payer value, and future pipeline decisions; translate gaps into actionable evidence-generation and advocacy plans.
  3. Own identification, mapping, and profiling of national, regional, and emerging scientific leaders, clinical experts, and relevant society contacts across the U.S. HIV ecosystem including HIV Community
  4. Design and execute strategic, compliance‑aligned engagement plans (advisory boards, external expert meetings, group input meetings, site visits, customer strategy sessions) that generate prioritized, actionable insights.
  5. Build, lead, and mentor a Scientific Strategy & Engagement team including 2 scientific strategy marketers and up to 4 Regional Clinical Liaisons RCLs; set team strategy, priorities, KPIs, and career development plans.

Skills

Required

  • Pharmaceutical industry experience in KOL management, medical/scientific engagement, field medical, or related roles supporting commercial or medical strategy
  • Strategic acumen with proven ability to craft and advance compelling, evidence‑driven scientific narratives
  • Experience in HIV therapeutic area
  • Demonstrated success in building and maintaining high-quality scientific relationships and networks within a therapeutic area
  • Strong track record of designing and executing speaker programs, advisory boards, and congress strategies that align with business and scientific objectives
  • Proven ability to synthesize KOL insights into strategic recommendations that impact brand positioning, evidence generation, and commercialization
  • Excellent verbal and written communication skills; comfortable delivering presentations to senior leadership and external experts

Nice to have

  • advanced degree (MBA, MPH, PharmD, MD, MS, or equivalent) preferred

What the JD emphasized

  • Minimum of 8 to 10 years of relevant pharmaceutical industry experience
  • Experience in HIV therapeutic area
  • Strong strategic acumen
  • Proven ability to synthesize KOL insights into strategic recommendations