Director, Marketing Analytics

Chime Chime · Fintech · San Francisco, CA · Data Analytics

Director of Marketing Analytics to lead and scale the Marketing Analytics function, setting the vision for how marketing analytics drives business strategy. The role involves leading a team using descriptive analytics, modeling, and experimentation to advise leadership on investments, owning marketing reporting and analysis across channels, and building scalable reporting infrastructure. Requires deep expertise in marketing measurement, SQL, BI tools, and statistical foundations.

What you'd actually do

  1. Drive business outcomes.
  2. Set and implement the vision and strategy for the Marketing Analytics team
  3. Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact
  4. Prioritize the team’s work. Improve the team’s processes using AI.
  5. Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV

Skills

Required

  • 10+ years of experience in analytics or a related quantitative field
  • 8+ years in Marketing Analytics within a B2C technology company
  • Results-oriented mindset
  • Exceptional stakeholder management skills
  • Demonstrated record of using data to drive measurable business impact
  • Experience with brand and performance marketing
  • Experience leading and developing high-performing analytics teams
  • Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, customer lifetime value modeling
  • Strong SQL proficiency
  • Experience working with large-scale data warehouses
  • Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI)
  • Experience improving data accessibility across organizations
  • Strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design)
  • Experience with Python

What the JD emphasized

  • Improve the team’s processes using AI.