Overview
Healthcare is at an inflection point. AI has the potential to fundamentally change how people understand their health, how clinicians practice medicine, and how systems deliver care — but only if it is built with deep domain knowledge, clinical credibility, and profound respect for human trust.
Microsoft AI is building Copilot as a new interface for thinking, learning, and living — and health is one of its most consequential frontiers. As Director of Go To Market, Health — Copilot | Microsoft AI, you will define how Microsoft AI’s health experiences reach the world — and move from promise to real, sustained adoption. This is a downstream go-to-market (GTM) leadership role, focused on execution, orchestration, and growth in one of the most complex and regulated domains we operate in.
You will own the downstream adoption of health experiences. Your mandate is to ensure that what we build can be responsibly activated — that it lands clearly with patients, partners, and clinicians, earns credibility, and becomes trusted enough to use again and again.
You will partner deeply with the Health Product & Engineering Team Leadership and the Health Product Inbound Marketing Manager — who jointly owns upstream insight, narrative, and positioning — to translate strategy into execution. Where Product Marketing Management (PMM) helps define what is true, you ensure it becomes real in market. Where PMM sets the story, you design the motions that allow people to experience and believe it.
This is a role for a builder and orchestrator — someone who can bring coherence to a fragmented GTM ecosystem and help Microsoft AI show up in health with clarity, care, and impact.
Microsoft AI brings the scale, scientific depth, and long‑term commitment required to build responsibly in healthcare. We are one of the few organizations able to operate at true global scale—combining technical excellence, clinical credibility, and a principled approach to trust, privacy, and responsible AI.
Copilot sits at the center of Microsoft’s AI strategy, and healthcare is one of its most consequential frontiers. This role offers a rare opportunity to shape how AI shows up in people’s health lives—working alongside world‑class clinicians, scientists, and product builders, with the potential to impact billions of people worldwide.
This role is critical to ensuring our products don’t just exist, but meaningfully reach the people and systems that need them. It shapes how AI delivers real‑world value in health through execution—turning ambition into adoption and innovation into trusted outcomes.
Microsoft brings not just the platform scale to make health innovation real, but also the deep institutional commitment to trust, privacy and responsible AI, and the resources and resolve to build in healthcare the right way—not the fast way.
Together, we contribute to Microsoft’s mission to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Market Strategy & Segmentation
- Define the global Health GTM strategy, with clear segmentation across audiences such as consumers, partners, clinicians, and health organizations.
- Identify the highest‑impact adoption pathways — grounded in real clinical, emotional, and operational needs.
- Translate complex healthcare dynamics (regulation, workflow constraints, trust barriers) into pragmatic GTM plans.
Growth, Distribution & Activation
- Architect the end‑to‑end activation strategy for Health — from awareness to onboarding to repeat, habitual use, deeply understanding and optimizing every off- to on-platform flow.
- Design and optimize distribution, channel, and ecosystem motions that enable adoption at scale while respecting healthcare realities.
- Build repeatable, data‑driven GTM playbooks that help teams win trust, drive usage, and expand impact over time.
Launch Excellence & Market Readiness
- Lead the downstream execution of Health launches — ensuring they are sequenced, resourced, and activated with precision.
- Help define success metrics across adoption, usage, and retention — and ensure teams are aligned on best practices.
Field Enablement & Adoption
- Develop enablement that reflects healthcare sensitivity: clear guardrails, credible proof points, and honest articulation of value and limits.
- Create feedback loops from field and market back into PMM and Product to continuously refine GTM strategy.
Pricing & Packaging (in partnership)
- Partner with PMM and Product/Engineering to shape packaging and adoption constructs that feel appropriate, transparent, and “worth it” in health contexts as we develop future-proof subscription models.
- Provide downstream input to ensure the path from interest to value is intuitive and scalable.
Responsible AI & Trust‑First GTM
- Champion Humanistic AI principles across all GTM motions — ensuring privacy, safety, and trust are upheld and reinforced at every touchpoint.
- Ensure activation strategies meet the expectations of healthcare audiences, regulators, and institutions.
- Help Microsoft AI earn the right to participate in health journeys where stakes are deeply human.
Cross‑Functional Leadership
- Serve as the connective tissue between PMM, Product, Engineering, Research, Sales, Field, and Marketing.
- Influence senior leaders with clarity and conviction — ensuring Health remains a strategic priority with the GTM muscle to match its ambition.
- Raise the bar for execution, accountability, and operational excellence across the Health GTM ecosystem.
Other
- Embody our Cultureand Values
Qualifications
Required/minimum qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in healthcare
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in healthcare
- OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)
Additional or preferred qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in healthcare
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in healthcare
- OR equivalent experience.
6+ years people management experience or indirect people management experience (or virtual teams)
10+ years of go‑to‑market or product marketing, with demonstrated ownership of end‑to‑end GTM strategy and execution, including the design of scalable, repeatable systems and playbooks that drive durable adoption beyond initial launches, for complex products or platforms at enterprise or global scale.
Experience navigating the U.S. healthcare ecosystem, including providers, payers, regulators, and care delivery models, and translating this complexity into credible, executable go‑to‑market strategies.
Experience operating at Director scope, setting strategy and direction across multiple teams, regions, or motions, and driving outcomes through influence, systems, and leaders rather than direct execution—including decisions on when to accelerate growth and when to slow to protect trust.
Experience positioning products in fast‑moving markets and translating insight into clear strategic choices, execution priorities, and downstream activation.
Experience partnering effectively with Product, Engineering, Sales, Finance, and Operations at senior levels to align priorities, manage trade‑offs, and deliver results.
Experience influencing senior leadership through clear narratives, structured thinking, and data‑driven recommendations, with accountability for outcomes.
Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**