Overview
At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.
Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.
We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.
Minecraft is scaling as a global creative game and entertainment franchise spanning film, series, theme parks, and location-based experiences. This Director-level role leads end-to-end brand management and marketing for the Entertainment & Experiences pillar - owning how every property and experience is positioned, launched, and amplified to expand the franchise, deepen fan and player love, and grow long-term ecosystem impact.
The role is the accountable brand and marketing owner across the pillar - setting long-range marketing strategy, leading a multi-disciplinary team, working with studio and production partners (producers, showrunners, creative leads, operators, licensees, agencies), and orchestrating execution across business, product, creative, integrated marketing, and regional teams.
In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!
Responsibilities
Lead End-to-End Brand Management and Marketing Across the Pillar
Serve as the senior brand and marketing owner across the full portfolio - films, series, theme park lands, and location-based and live experiences - ensuring each is positioned, launched, and managed to a single franchise standard from greenlight through long-tail. Set and hold the brand bar across creative, narrative, talent, partner, and experiential execution.
Set Long-Range Global & Regional Strategy
Translate franchise brand strategy into a 1-3-5 year global and regional marketing roadmap for Entertainment & Experiences, clarifying the role of each format in expanding the Minecraft universe, reaching new audiences, and unlocking priority markets. Define the audience promise, positioning, and brand narrative so storytelling across content and experiences ladders to one franchise vision and flexes to land in-market.
Lead Brand Marketing for Tentpole Launches & Always-On Moments
Own brand strategy, GTM frameworks, creative briefs, and launch playbooks for theatrical, episodic, park, and live moments - grounded in traditional and modern marketing across digital, social, creator and UGC, and earned channels. Orchestrate business, product, creative, PR, IMC, regional, and retail teams - alongside studio and production company partners - so every moment lands as one connected franchise beat.
Manage Strategic External & Regional Partners
Act as the senior, hands-on marketing counterpart to studio and production company partners – producers, creative leads, distributors, streamers, experience operators, licensees, agencies, and regional partners. Lead joint planning, brand stewardship, and co-marketing investment to expand the footprint of every property; hold partners to the franchise bar while unlocking their best work.
Grow the Connected Minecraft Universe
Connect Entertainment & Experiences into the broader franchise - game, consumer products, in-game partnerships, and media promotions - partnering closely with the promotions and partnerships pillar to extend the reach and impact of every property. Enable the ecosystem so each piece of content and experience drives measurable lift back to the franchise and deepens audience engagement with the Minecraft universe.
Build & Scale New Operating Model and Capabilities
Establish new and repeatable planning rhythms, briefing models, launch-readiness frameworks, partner governance, and agency/vendor approaches that enable high-quality execution at global scale across the portfolio. Build the org, capabilities, and ways of working needed to scale globally and regionally.
Lead, Build & Develop a Lean Team
Lead, coach, and grow a lean multi-disciplinary team of full time employees and vendors across the pillar, partnering closely with extended regional leads. Hire and develop ; foster engagement, inclusion, and professional growth; create a culture of high standards, clarity, inclusion, and growth mindset.
Measure Attribution, Brand, & Business Impact
Define success metrics (audience growth, brand impact, cultural relevance, franchise lift, business contribution); use data and audience insights to assess performance, steward marketing investment decisions, and feed learnings into the franchise long-range plan and the next generation of bets.
Qualifications
Required Qualifications:
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)
Preferred Qualifications:
- 12+ years of marketing leadership experience, including entertainment IP and large-scale consumer-facing brands.
- Director-level leader with end-to-end ownership of brand strategy and execution across content and experiential formats.
- Proven team builder and organizational leader, with a track record developing high-performing, diverse marketing teams.
- Experience leading complex partner ecosystems (studios, producers, distributors, licensees, agencies, operators).
- Global, cross-functional leadership, aligning business, product, creative, PR, regional, and partners to drive impact.
- Executive presence and stakeholder influence in highly matrixed organizations.
- Marketing operator, with experience building/scaling operating models, governance, and launch frameworks.
- Experience with Marketing theatrical and/or episodic content and/or live, location-based experiential marketing (theme parks, attractions) across the full lifecycle.
- Experience building connected franchise ecosystems across content, experiences, products, and partnerships.
- Experience partnering with creative IP owners, talent, and producers to deliver audience-facing work
#GamingJobs
#MojangJobs
Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**