Director of Product Design, Commerce

Oura Oura · Consumer · United States · Remote · Marketing

Director of Product Design, Commerce to lead and elevate user-facing experiences and internal product design team, overseeing global website, fulfillment pathways, and membership touch points. This role will blend user-centric design with business objectives, influence policies, shape strategy, and guide designers in creating seamless digital experiences. It also involves leading the exploration of emerging technologies, especially AI-powered, contextual, and agentic interaction models.

What you'd actually do

  1. Shape the Future of Experience: partner with the VP of Product, Commerce to define the strategic vision of all commerce-related products (DTC, B2B, and Membership). Provide ‘blue sky’ visioning and innovative new ideas to continually advance the user experience, while also delivering on business objectives.
  2. Set Vision and Policy: develop and implement organizational policies and processes focused on driving efficiency, clarity, and ongoing optimizations across several cross-functional teams.
  3. Nurture a high-performing, high output team: coach and mentor the product design team to cultivate a center of excellence, including leveraging data (quant and qual) to inform design, establish principles focused on massive scale and international reach, continually optimize and launch new A/B experiments, etc. Hire exceptional talent for new roles.
  4. Cross-Functional Leadership: partner with Product, Engineering, Marketing, Partnerships and other executive stakeholders to craft integrated, end-to-end experiences.
  5. Drive Innovation: lead the exploration of emerging technologies—especially AI-powered, contextual, and agentic interaction models—setting the direction for how these technologies shape the future of digital health.

Skills

Required

  • 10 years + of leadership experience overseeing product design (UX/UI) teams in global organizations
  • Extensive eCommerce/DTC web experience for brands with international reach
  • A portfolio that demonstrates excellence in both UI and UX across industries, with evidence of innovation and impact at scale
  • Strong practice of leveraging data (quantitative and qualitative) to inform and optimize product design; experience conducting user research
  • Deep expertise in setting and implementing design strategy, policies, and standards at an enterprise level
  • Exceptional executive communication, storytelling, and presentation skills, with the ability to influence cross-functional and executive stakeholders
  • Proven success leading distributed, cross-cultural teams and managing operations across multiple geographies
  • Demonstrated knowledge and experience in designing AI-powered and personalization experiences, and related enabling technologies
  • Mastery of Figma and design systems, as well as prototyping tools
  • A solid understanding of web technologies and responsive design principles
  • The ability to navigate ambiguity, manage multiple projects and meet deadlines in a fast-paced environment

What the JD emphasized

  • AI-powered experiences
  • agentic interaction models
  • AI-powered and personalization experiences