Overview
AI is poised to redefine how the world learns — who gets access, how teachers teach, how institutions operate, and how individuals build skills across a lifetime. Microsoft AI has the scale, the research depth, and the responsibility to lead this transformation with integrity and ambition. The Director of Product Marketing Management for Education ensures we do so with clarity, purpose, and impact. This is a role for someone who wants to shape not just a product, but the future of learning itself.
Education is one of the most transformative arenas for AI — a sector where technology doesn’t just improve learning, but reshapes human potential. As Director of Product Marketing for Education, you will help define how Microsoft AI shows up for students, institutions, and lifelong learners around the world. This is a role for a marketer who can operate at the intersection of product strategy, pedagogy, policy, and storytelling — someone who can translate complex AI capabilities into experiences that feel intuitive, ethical, and indispensable in classrooms and learning environments. You will own the upstream truth of our Education products: the user and competitive insights, the narrative, the category framing, and the strategic conditions that ensure we build solutions that genuinely improve learning outcomes and institutional resilience—and offer a viable and compelling alternative to offers already rapidly gaining traction. You will partner deeply with Product, Engineering, and Research to shape the roadmap, influence prioritization, and ensure we are solving the right problems with clarity and conviction. And you will craft the stories that help students understand not just what our products do, but why they are desirable to their learning journey. This is a role for a systems thinker, a strategist, and a storyteller — someone who can bring coherence to a complex ecosystem and elevate Microsoft AI as the trusted partner for the future of learning.
This role plays a critical part in shaping how the next generation discovers, learns, and builds with AI—translating Microsoft’s innovation into meaningful, trusted adoption across education at global scale.
Microsoft AI is redefining how the world learns — how students build skills, how institutions operate, and how people access opportunity across a lifetime. Microsoft AI has the scale, the ecosystem, and the responsibility to lead this transformation with integrity and ambition.
Together, we contribute to Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Product Strategy & Insight
- Define the foundational customer, institutional, and market insights that shape the Education Product roadmap.
- Identify the unmet (learning, emotional, mental) needs of students and translate them into crisp product requirements.
- Build a deep understanding of global education systems, pedagogical trends, and the rapidly evolving competitive landscape to guide product direction.
Positioning & Narrative Development
- Own the core narrative for Microsoft AI in Education — from category definition to product level positioning.
- Craft stories that resonate across university/college and lifelong learning audiences, balancing aspiration with evidence.
- Ensure every product has a clear, differentiated, emotionally resonant value proposition grounded in real learning outcomes.
Launch Strategy & Market Readiness
- Partner with go-to-market (GTM), Sales, and Campus Field teams to ensure launches are not just well executed, but strategically sequenced and deeply aligned to student needs.
- Define the success metrics for Education launches and ensure the organization is aligned on best practices.
- Build the assets, messaging frameworks, and enablement materials that empower global teams to tell a consistent, compelling story.
Cross Functional Leadership
- Serve as the connective tissue between Product, Engineering, Research, Policy, and Marketing.
- Influence senior leaders with clarity, insight, and conviction — ensuring Education remains a strategic priority across Microsoft AI.
- Champion responsible AI principles and ensure our products meet the highest standards of safety, equity, and accessibility.
Other
- Embody our Cultureand Values
Qualifications
Required/minimum qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in education
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in education
- OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)
Additional or preferred qualifications
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in education
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in education
- OR equivalent experience.
6+ years people management experience.
10+ years of product marketing experience, including ownership of upstream product strategy and positioning for complex platforms in Education or adjacent regulated domains.
5+ years experience in Education technology or large scale consumer/enterprise distribution.
Experience operating at a director-level scope and influence, shaping product direction through customer, institutional, and market insight, and driving outcomes through systems and cross functional leadership, not just execution.
Experience defining and scaling global narratives and launches, translating complex AI capabilities into clear, differentiated value propositions that resonate across higher ed, lifelong learning, and global markets.
Experinece leading high impact global launches, including defining success metrics (adoption, usage, perception) and building reusable messaging, assets, and enablement frameworks for field and GTM teams.
#MAICMO
Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**