Director of Web

Rubrik Rubrik · Enterprise · Palo Alto, CA · Marketing

Director of Web role focused on strategic architecture and executive advocacy for a global digital presence, leveraging AI for content scaling, personalization, SEO, and CRO. This is a player-director role requiring deep analysis of processes, team enablement, and liaison with IT for AI-integrated web experiences.

What you'd actually do

  1. Serve as the primary voice for the Web team at the leadership level; secure the resources and alignment needed for our domain experts to execute world-class work.
  2. Champion the use of Generative AI for content scaling, AI-driven personalization to tailor the user journey, and next-gen AI tools to supercharge SEO and Conversion Rate Optimization (CRO).
  3. Deeply analyze existing processes to identify friction points. You are expected to challenge "how we’ve always done it" to build a more efficient, high-performance digital engine.
  4. Take the high-volume output of the production and performance teams and distill it into a high-level narrative for executive leadership, focusing on business impact and long-term vision.
  5. Empower and coach your leads to own their reporting and cross-functional relationships. You provide the mentorship and frameworks they need to showcase their wins to the broader organization.

Skills

Required

  • web strategy or digital leadership
  • leading high-performing teams in a high-growth B2B SaaS environment
  • critical thinking mindset
  • proven ability to interrogate workflows and drive transformative change in complex organizations
  • Practical experience or a deep strategic understanding of how to leverage AI/ML for content automation, SEO optimization, and web personalization
  • proven ability to take massive amounts of technical data and project updates and condense them into a concise, impactful "executive-ready" story
  • veteran experience to lead
  • Technical & Operational Fluency

Nice to have

  • Generative AI
  • AI-driven personalization
  • next-gen AI tools
  • SEO
  • Conversion Rate Optimization (CRO)
  • AI-integrated web experiences

What the JD emphasized

  • transformative leader
  • relentless critical thinker
  • challenge "how we’ve always done it"
  • AI Literacy
  • Mastery of Distillation
  • Low-Ego "Player-Director"