Director, Organic Growth & Discoverability

Brex Brex · Fintech · New York, NY +1 · Marketing

Director of Organic Growth & Discoverability at Brex, a fintech company. This role focuses on driving organic traffic and leads through SEO, content strategy, and understanding AI answer engines. The goal is to increase Brex's visibility and share of voice across various platforms, including AI-generated answers, and to build and lead a team focused on these efforts. While AI tools are used and AI visibility is a key focus, the core craft is not AI/ML model development.

What you'd actually do

  1. Own everything between paid acquisition and brand that drives a buyer from first discovery to qualified lead.
  2. Set the strategy, build the team, decide how we work with agencies, and carry the number.
  3. Grow qualified organic traffic and improve conversion from organic visitors to activated users and pipeline.
  4. Move Brex’s share of voice in AI-generated answers for corporate cards, expense management, and business banking.
  5. Recover and surpass keyword positions lost to competitors in recent algorithm shifts.

Skills

Required

  • 8+ years in SEO, organic growth, or digital marketing
  • at least 3 years leading a team and owning strategy and budget at a B2B SaaS, fintech, or technology company
  • connect organic channels to pipeline, revenue, and business outcomes
  • read crawl logs, diagnose Core Web Vitals issues, direct schema implementations, and partner credibly with engineers on site architecture decisions
  • actively experimented with citation strategies, structured content for model consumption, or measured share of voice in answer engines

Nice to have

  • content production engine that ships work that ranks
  • Cut the vendor stack down
  • Manage agencies and know how to hold them to outcomes

What the JD emphasized

  • AI visibility fluency
  • actively experimented with citation strategies, structured content for model consumption, or measured share of voice in answer engines. We can’t train this on the job.