Director, Performance Marketing

Ramp Ramp · Fintech · New York, NY · Marketing

Ramp is seeking a Director of Performance Marketing to lead and scale its acquisition engine. This role will own strategy and execution across various channels, manage a team, and optimize marketing investment for maximum impact. Requires strong analytical, creative, and leadership skills in a high-growth B2B, SaaS, or fintech environment.

What you'd actually do

  1. Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
  2. Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
  3. Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
  4. Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
  5. Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.

Skills

Required

  • performance marketing strategy
  • paid search
  • paid social
  • affiliates
  • direct mail
  • creative experimentation
  • emerging channels
  • budget allocation
  • attribution
  • forecasting
  • ROI measurement
  • team management
  • analytical skills
  • leadership

Nice to have

  • fintech
  • payments
  • SaaS
  • long sales cycles
  • influencer/UGC
  • connected tv
  • frontier channels
  • MBA
  • quantitative or business discipline

What the JD emphasized

  • 8+ years of performance marketing experience
  • at least 3+ years managing a team
  • high-growth B2B, SaaS, or fintech
  • Proven success scaling large performance budgets ($10M+ annually)
  • Strong analytical skills
  • mastery of attribution, incrementality testing, and ROI measurement
  • Exceptional leadership and people management skills