Director, Product Marketing

Brex Brex · Fintech · Salt Lake City, UT +2 · Remote · Marketing

Director of Product Marketing at Brex, an intelligent finance platform. This role defines and drives product marketing strategy, positioning financial products, and leading cross-functional teams to achieve market-leading growth. It involves shaping the portfolio narrative, launching products, defining messaging, driving adoption, and solidifying Brex's leadership in financial services and software.

What you'd actually do

  1. Define and own Brex’s product marketing strategy and execution, ensuring alignment with company priorities and evolving market opportunities
  2. Build and lead a high-performing Product Marketing team and establish scalable processes across portfolio marketing, segmentation, and vertical strategy
  3. Partner with Product to define product positioning rooted in a deep understanding of customer needs, the Brex portfolio, and the competitive landscape
  4. Craft compelling narratives, value propositions, and messaging frameworks that differentiate Brex’s portfolio and resonate with key customer segments
  5. Develop and execute GTM strategies and campaigns for launches, ensuring a unified narrative across the portfolio and collaboration across product, sales, design, and marketing teams

Skills

Required

  • product marketing
  • leadership
  • SaaS or fintech experience
  • building and scaling teams
  • talent development
  • operational framework creation
  • communication
  • storytelling
  • narrative crafting
  • GTM strategy development and execution
  • cross-functional collaboration
  • data-driven decision-making
  • performance metrics analysis
  • marketing budget management
  • stakeholder influence

Nice to have

  • customer needs understanding
  • competitive landscape analysis
  • customer segments resonance
  • Sales and Customer Success enablement
  • thought leadership positioning
  • speaking engagements
  • analyst relations
  • content contributions
  • industry partnerships

What the JD emphasized

  • high-growth SaaS or fintech company
  • build and scale product marketing teams
  • crafting narratives that drive measurable business outcomes
  • developing and executing GTM strategies for complex products
  • Strong cross-functional collaboration experience