The opportunity Unity (NYSE: U) is seeking a strategic and detail-oriented Director, Marketing - AI to lead all marketing efforts, and drive demand and awareness for our AI products. Reporting into the VP, Go to Market, you will be responsible for developing and executing comprehensive marketing plans that align with our business objectives, drive product adoption, enhance brand visibility, and keep Unity positioned in the rapidly evolving AI space. The ideal candidate will possess a deep understanding of the AI landscape, have experience in Product Marketing or Product Management, and have a proven track record of bringing AI products to market and driving adoption at scale.
What you'll be doing
- Acting as a well-rounded Marketing leader, driving an end-to-end Marketing strategy for our Unity AI product, and tying our overall Unity wide AI story together
- Collaborate with product management and engineering teams to define product positioning, messaging, and value propositions.
- Lead go-to-market strategies for new product launches, ensuring alignment with sales and customer success teams.
- Develop and implement marketing strategies that drive product awareness, engagement, and demand in the AI sector.
- Analyze market trends, customer insights, and competitive landscape to inform marketing initiatives and further product development.
- Oversee the development of high-quality, relevant content that resonates with target audiences, including whitepapers, case studies, blog posts, and videos.
- Leverage thought leadership to establish Unity as a trusted authority in the AI space.
- Design and execute multi-channel marketing campaigns aimed at lead generation and nurturing.
- Utilize metrics and analytics to measure campaign effectiveness, optimize performance, and report on ROI.
- Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Mentor team members, providing guidance and support for their professional development.
What we're looking for
- Bachelor's Degree in Marketing, Business, or a related field; MBA preferred.
- At least eight (8) years of experience in marketing, with at least five (5) years in Product Marketing or Product Management within the technology or AI sector.
- Proven track record of developing and executing successful marketing strategies that drive demand and revenue growth.
- Strong understanding of AI technologies and the ability to communicate complex concepts to diverse audiences.
- Exceptional writing and content creation skills, with a portfolio demonstrating expertise.
- Proficient in digital marketing tactics and tools, including SEO, SEM, email marketing, and social media.
- Experience in managing and mentoring marketing teams.
Additional information
- Relocation support is not available for this position
- Work visa/immigration sponsorship is not available for this position
Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
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*Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors.
Gross pay salary
$198,000—$278,000 USD