We are seeking an empathetic, highly entrepreneurial leader to serve as the Director, Product Marketing - AI Optimization. In this role, you will be responsible for creating an AI culture of "pull-adoption" across the enterprise. You will build a digital product marketing strategy from scratch amidst ambiguity, driving product consolidation, branding, image and asset creation, and spearheading both internal and external campaigns.
In this position...
This position is designed for a professional who blends deep expertise in AI technology adoption and customer experience (CX) with premium brand management and cross-functional launch coordination. You will leverage advanced marketing techniques to boost user adoption, lead training and enablement frameworks, and partner closely with Ford Direct and Go-to-Market teams. If you are passionate about change management, identifying what truly matters to people, and holding strict accountability for adoption metrics, this is the role for you.
What you'll do...
You will lead the marketing and adoption of our AI products by delivering the following::
1. Create a Digital Product Marketing Strategy from Scratch
- Navigate ambiguity and continuous learning to build a comprehensive marketing strategy for AI products.
- Lead branding, product consolidation, image creation, and brand asset development.
- Design and execute impactful internal and external campaigns to promote AI solutions.
2. Drive User Adoption & Create a Culture of Pull-Adoption
- Utilize advanced marketing and sales techniques to organically boost user adoption of digital AI products.
- Control, track, and improve adoption metrics, holding strict accountability for adoption targets and KPIs.
- Transform complex data into intelligent decisions that optimize operations and deliver exceptional experiences for users.
3. Lead Training, Enablement, & Content Creation
- Develop and lead robust training and enablement frameworks across diverse teams.
- Create compelling videos, training materials, and communication assets.
- Identify what matters to people, applying empathy and change management methodologies to ensure smooth transitions and enthusiastic onboarding.
4. Partner with Go-to-Market Teams & Ford Direct
- Collaborate deeply with Ford Direct and Go-to-Market teams to ensure seamless product launches and integrations.
- Act as a liaison across cross-functional teams (from sales to design), ensuring the product aligns with the target user and driving global/regional growth initiatives.
- Leverage an entrepreneurial spirit to explore proactivity, integration, and automation for the customer of tomorrow.
5. Lead Teams of External Consultants and Agencies
- Oversee and lead teams of external consultants, marketing agencies, and creative partners to execute on the vision.
- Manage vendor relationships and ensure all deliverables align with Ford's strategic goals and brand standards.
6. Accelerate Time-to-Value & Phased Rollout
- Design phased rollout strategies that mitigate risk and manage change management effectively.
- Focus relentlessly on shortening Time-to-Value by identifying the quickest path to measurable impact.
- Eliminate waste by identifying redundant efforts and steering teams toward shared solutions.
You'll have...
· Digital Product Marketing Strategy: Proven ability to create marketing strategies from scratch amidst ambiguity, including branding, product consolidation, and image/asset creation.
· Change Management & Empathy: Expertise in change management methodologies, understanding what matters to people, and applying deep empathy to drive user adoption.
· AI & Customer Experience (CX): Experience in AI technology, automation, and transforming data into intelligent decisions to elevate the customer and employee experience.
· Cross-Functional Leadership: Track record of coordinating product launches and working closely with Go-to-Market teams, sales, design, and Ford Direct.
· Agency & Consultant Management: Demonstrated success in leading teams of external consultants, marketing agencies, and creative professionals.
· Content Creation: Hands-on ability to direct or create high-quality videos, training materials, and enablement frameworks.
· Entrepreneurial Spirit: A proactive, innovative mindset capable of navigating ambiguity and driving global or regional growth initiatives.
· 12+ years of professional experience in marketing or sales career, leading the implementation of digital product.
· Marketing degree or similar BS/BA equivalent degree.
Even better, you may have...
- Master's degree preferred.
- Design thinking certifications.
- Change management certifications.
- A unique mix of experiences mirroring top-tier brand management (e.g., luxury or premium automotive brand launches) and advanced AI/CX technology sales and marketing.
- Proven track record of controlling and improving adoption metrics, holding accountability for adoption targets.
- Deep understanding of proactivity, integration, and automation in customer experience.
- Experience spearheading cross-functional product launches and coordinating global/regional growth initiatives.
What you'll receive in return...
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off and the option to purchase additional vacation time.
This position is a leadership level 4.
For more information on salary and benefits, click here: 2026 LL4 Benefits Summary
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
#LI-Hybrid #LI-WC2