Director, Product Marketing

Legora Legora · Vertical AI · New York, NY · Growth

Director, Product Marketing for an AI-native enterprise SaaS platform focused on legal professionals. This role involves owning positioning, messaging, and go-to-market strategy, with a focus on translating complex technical capabilities into commercial advantage. Requires significant experience in enterprise SaaS or AI product marketing, team leadership, and strategic GTM planning.

What you'd actually do

  1. Recruit, mentor, and develop a small team of product marketing professionals as the function scales
  2. Define and own product positioning, messaging, and narrative strategy for your team and area of the platform
  3. Lead go-to-market strategy end-to-end. From market insight and narrative development through operational execution and performance measurement.
  4. Develop deep expertise in your area, the buyers it serves, and the competitive landscape surrounding it
  5. Drive thought leadership and category-shaping content, including executive-level materials and external speaking opportunities

Skills

Required

  • Product marketing
  • Go-to-market strategy
  • Team leadership
  • Enterprise SaaS
  • AI product marketing
  • Storytelling
  • Strategic planning
  • Cross-functional alignment

Nice to have

  • Experience in legal tech

What the JD emphasized

  • 10+ years in product marketing
  • deep experience owning product or solutions GTM at scale in enterprise SaaS or AI
  • Proven track record of leading and developing high-performing marketing professionals
  • Deep experience marketing AI, data, or platform products
  • Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue