The Opportunity
Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the Director of Product Marketing for Imaging in our Creators segment, you will lead the strategy and execution that keeps Adobe the go-to destination for creators who are transforming visual storytelling through photography, compositing, and design.
This role is pivotal in shaping the future of Adobe’s image editing products, including Photoshop and Lightroom, and driving growth across new creator segments. You’ll partner deeply with Product, Design, Engineering, Research, and GTM teams to define product strategy, launch breakthrough marketing initiatives, and deliver exceptional customer experiences.
What You’ll Do
Strategic Leadership
• Define and implement the long-term product marketing strategy for Adobe’s image editing portfolio for creators. • Influence product direction through deep customer insights, competitive analysis, and market trends—especially around AI and mobile-first workflows. • Frame reasons, positioning, and packaging for new capabilities and offerings.
Customer & Market Insights
• Become Adobe’s authority on image editing workflows, creator problems, and emerging trends. • Lead qualitative and quantitative research efforts to uncover actionable insights that shape product and marketing strategies.
Growth & Go-to-Market Execution
• Develop and implement data-driven strategies to acquire new creators, drive activation, and increase engagement and retention. • Collaborate with cross-functional teams to deliver compelling product launches, campaigns, and lifecycle marketing programs.
Team Leadership
• Build, mentor, and inspire a high-performing team of product marketers. • Foster a culture of innovation, collaboration, and customer obsession.
Cross-Functional Influence
• Align senior collaborators across Product, Design, Engineering, and GTM teams. • Drive crisp execution across complex, matrixed organizations.
Thought Leadership & Storytelling
• Champion Adobe’s vision for image editing and creative empowerment. • Craft compelling narratives that resonate with executives, press, partners, and the creator community.
What You’ll Need to Succeed
• 12+ years of experience in product marketing, growth, or related roles—or equivalent practical experience. • 6+ years of experience leading high-performing teams. • Proven success in consumer or creator technology sectors, ideally with experience in image editing, photography, or design tools. • BS degree in Marketing, Business, or a related field—or equivalent practical experience. • Strong critical thinking and analytical skills, with the ability to translate insights into action. • Exceptional communication and storytelling abilities. • Demonstrated ability to influence senior leaders and drive cross-functional alignment. • Passion for creators and a deep understanding of their needs and workflows.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $221,000 - $320,000
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.