Director, Risk Gtm

ServiceNow ServiceNow · Enterprise · Dallas, TX +1 · Consulting

This role is for a Director of Risk Go-to-Market (GTM) Strategy at ServiceNow, focusing on driving the execution of GTM strategies for the Risk portfolio. The role involves customer engagement, collaboration with product teams, architecting sales motions, refining messaging, and analyzing business KPIs. It requires experience in GTM strategy, business operations, or customer success within SaaS/enterprise technology.

What you'd actually do

  1. Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.
  2. Collaborate with the Risk BU to develop and refine GTM strategies, including influencing pricing, packaging, and market positioning. Integrate customer and market feedback to continuously improve offerings.
  3. Architect and design sales motions that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.
  4. Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.
  5. Drive integration of GTM initiatives across GPC, CEG, PSM, Industry, and GTM Field Practitioners to ensure scalability and performance tracking.

Skills

Required

  • GTM strategy
  • business operations
  • customer success
  • SaaS
  • enterprise technology
  • analytical skills
  • communication skills
  • storytelling skills

Nice to have

  • MBA or equivalent advanced degree

What the JD emphasized

  • 7+ years of experience in GTM strategy, business operations, or customer success, with at least 3 years in a senior role.
  • Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.
  • Deep experience engaging with senior stakeholders and influencing executive decision-making.