Director, Sales

Snyk Snyk · Enterprise · London Local, United Kingdom

This role is for a Director of Sales in EMEA for Snyk, a company focused on secure AI software development. The primary responsibility is to lead and scale a sales team, define and execute the go-to-market strategy for the mid-enterprise segment, and drive revenue growth. The role requires strong leadership, strategic planning, pipeline management, and cross-functional collaboration within a developer-first environment.

What you'd actually do

  1. Define and execute the EMEA Mid-Market GTM strategy, ensuring alignment with global objectives and adapting to dynamic market conditions.
  2. Lead from the front sales leader, hiring, coaching, and developing a team of Account Executives, ranging from entry-level to senior roles, to exceed revenue goals.
  3. Drive consistent pipeline generation and sales execution, leading the team through complex deal cycles, negotiations, and closures.
  4. Provide accurate weekly and quarterly forecasts for new business and expansion rates to the executive team.
  5. Partner with Sales Operations to refine team design and optimize the use of Salesforce and other internal tools.

Skills

Required

  • Sales leadership
  • Go-to-market strategy
  • Pipeline generation
  • Forecasting
  • Team management
  • Negotiation
  • Salesforce proficiency
  • Customer engagement
  • Cross-functional collaboration
  • Talent development
  • EMEA market knowledge
  • SaaS sales
  • Cybersecurity sales
  • DevSecOps sales
  • Command of the Message (CoM)
  • MEDDPICC

Nice to have

  • Deep understanding of the software development lifecycle (SDLC)
  • Ability to articulate the value of Snyk’s product suite
  • Challenging the status quo
  • Sense of humor

What the JD emphasized

  • Proven Leadership: 5+ years of experience leading sales teams within the EMEA Tech Market, ideally within AI, Cybersecurity, SaaS or DevSecOps.
  • Strategic Mindset: Ability to build repeatable GTM strategies and lead accurate forecasting, with demonstrated success in driving growth and velocity sales cycles in a fast-paced environment.
  • Partner Experience: Deep partner experience, driving net new pipeline and co-sell activities.
  • Regional Knowledge: Strong understanding of EMEA market dynamics, procurement processes, and cultural nuances.
  • Communication Skills: Executive presence with the ability to engage stakeholders at all levels, from developers to C-suite.
  • Process Rigor: A passion for organizational rigor and continuous process improvement. Strong proficiency in Command of the Message (CoM) and MEDDPICC frameworks to drive pipeline creation, deal qualification and progression, and forecast accuracy.