Director, Sales Enablement

Fireworks AI Fireworks AI · Data AI · San Mateo, CA · Go To Market

This role is for a Director of Sales Enablement at an AI infrastructure company. The primary responsibility is to build and own the go-to-market enablement function from scratch, including developing onboarding programs, pitch decks, certification processes, and ongoing coaching for the sales team. The role requires deep understanding of AI/ML fundamentals and the company's products to effectively enable sales representatives to engage with technical buyers.

What you'd actually do

  1. Own and continuously improve the 4-week ramp (AI/ML fundamentals → product → sales process → pitch certification).
  2. Maintain and expand the use-case pitch library (code completion, code fixing, conversational AI, search, voice, agentic).
  3. Design and run quarterly pitch certification with real stakes: rubric, scoring, feedback loops.
  4. Sit in on calls, debrief with AEs, run small group workshops.
  5. Keep seller briefs current as we add new models and as competitors move.

Skills

Required

  • 8+ years in sales enablement or sales training at a technical B2B company
  • Built an enablement program from scratch
  • Directly coached AEs one-on-one
  • Strong writer
  • Comfortable in fast-moving environments

Nice to have

  • Experience in AI/ML, infrastructure, developer tools, or a technical API-first company
  • Designed and run a sales certification program with real evaluation criteria
  • Knows how to enable AEs to be credible with technical buyers
  • Experience enabling both commercial and enterprise motion simultaneously

What the JD emphasized

  • built an enablement program from scratch
  • directly coached AEs one-on-one
  • comfortable in fast-moving environments where the product roadmap changes quarterly
  • Experience in AI/ML, infrastructure, developer tools, or a technical API-first company
  • designed and run a sales certification program with real evaluation criteria
  • enable AEs to be credible with technical buyers