Director - Sales Programs

Salesforce Salesforce · Enterprise · London, United Kingdom

Salesforce is seeking an experienced Director, Sales Programs to lead a team of pipeline business partners, driving pipeline and revenue impact programs, building operational rigor, and partnering with Enablement to deliver measurable value to UKI sales. The role involves analyzing sales performance, owning demand generation plans, designing and executing sales programs, and driving operational excellence.

What you'd actually do

  1. Analyze the health of the UKI by interpreting key performance metrics, presenting recommendations to senior leadership, and leading root cause analysis and recovery strategies to ensure the team is focused on the highest-impact activities.
  2. Own a consolidated demand generation plan and calendar for all of UKI, aligning to regional and global sales priorities to meet pipeline generation targets.
  3. Lead the team to design and execute high-impact, targeted sales programs through rigorous stakeholder management and cross-functional alignment, optimizing for sales engagement and pipeline conversion into ACV.
  4. Drive operational excellence by transforming business reporting cadences, partnering with the Enablement team, and contributing to the UKI Productivity Leadership team to foster a high-performance, people-first culture.

Skills

Required

  • Significant experience in a sales programs, business development, sales readiness, or marketing role within a high-tech environment.
  • Proven track record leading demand generation campaigns and programs in partnership with senior field sales organizations.
  • Strong analytical and problem-solving skills with a quantitative approach to measuring and optimizing program performance.
  • Exceptional leadership, communication, and stakeholder influencing skills with demonstrated ability to drive cross-functional execution.

Nice to have

  • Experience combining sales programs with marketing or sales readiness functions.
  • Familiarity with go-to-market strategy and long-term transformational initiatives.
  • Experience working in or alongside an Enablement function.
  • Proven ability to build and scale operational frameworks in a fast-paced, matrixed environment.