Director, Social and Community

Ripple Ripple · Fintech · New York, NY +1 · Communications

Ripple is seeking a Director of Social and Community to lead their global social media, owned channels, and community involvement strategy. This role requires a leader who can create cultural moments, establish Ripple as a leading voice in crypto and blockchain, and manage a high-performing team. The position involves defining Ripple's public presence, leading creative ideas, real-time engagement, and storytelling in a fast-paced environment, working at the intersection of brand, communications, content, and product. Key responsibilities include developing the global social and community approach, innovating with bold ideas, partnering with senior executives, championing global communities, leading real-time engagement, and building a framework to measure influence and business impact.

What you'd actually do

  1. Develop Ripple’s worldwide social and community approach across platforms (X, LinkedIn, YouTube, emerging channels)
  2. Lead a high-performing team in a fast paced environment, setting clear direction while empowering bold thinking and experimentation
  3. Innovate by developing and delivering big, bold, differentiated ideas that elevate Ripple’s leadership, spark conversation, and stand out in crowded, noisy moments. The sky is the limit here.
  4. Partner with senior executives to build distinctive, credible, high-impact digital presences. Not templated thought leadership but POVs that lead conversations
  5. Champion and expand Ripple’s global communities, maintaining institutional credibility while encouraging genuine involvement throughout the XRP and crypto ecosystems
  6. Lead real-time and issues-based engagement, including regulatory developments, market moments, and rapid response scenarios
  7. Move beyond vanity metrics. Build a framework that measures influence, narrative shift, sentiment strength, authority, and business impact.

Skills

Required

  • 10+ years of experience in social media, community, or digital communications
  • senior leadership experience
  • experience in a global brand or high-growth technology company
  • strategic thinking
  • creative content development
  • narrative crafting
  • editorial judgment
  • data-informed decision making
  • experience in fast-paced, high-visibility environments
  • experience with public scrutiny
  • ability to simplify complex ideas

Nice to have

  • Experience in crypto is a huge plus

What the JD emphasized

  • 10+ years of experience in social media, community, or digital communications
  • senior leadership at a global brand or high-growth technology company
  • Clear track record of delivering out of the box ideas that drives impact, not just activity