Director, Strategic Events

Snowflake Snowflake · Data AI · CA-Menlo Park, United States · Marketing

This role is for a Director of Strategic Events at Snowflake, focusing on developing and executing the company's event strategy to drive awareness, pipeline, and community engagement. The role involves managing flagship events like Snowflake Summit, executive programming, and world tours, with a strong emphasis on budget management, team leadership, and data-driven optimization. While the company emphasizes an 'agentic enterprise' and 'AI-native thinkers', this specific role is in event management and does not involve direct AI/ML development or research.

What you'd actually do

  1. Own the flagship event (Snowflake Summit) strategy and execution: Build and execute against a set of complex timelines, event architecture models, event R&Rs, workstream processes, vendor processes, budgets, multi-year contracts and project plans.
  2. Manage large-scale and long-range budget and operations: Own budget planning, forecasting, and ROI analysis; manage vendors, agencies, venues, and production partners across programs and years
  3. Deliver executive programming: Design and execute the Global Black Diamond Council – our most valued worldwide customers – and create bespoke experiences that strengthen relationships and foster valuable feedback from with these strategic accounts
  4. Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure Snowflake World Tours deliver amazing experiences that create qualified meetings, pipeline contribution, and accelerated opportunities
  5. Lead and develop your team: Manage and mentor a team of event professionals fostering excellence, creativity, and accountability

Skills

Required

  • 10+ years in B2B corporate events
  • 3+ years in senior leadership roles managing both large-scale flagship events and teams
  • Proven track record leading strategic events that deliver extraordinary experiences, drive pipeline and revenue in enterprise technology or SaaS, and stay on budget
  • Strong people leader with excellent communication skills and experience building and scaling teams
  • A natural connector and collaborator who seamlessly brings constituents from across departments and organizations together to move towards a common set of goals