Director, Strategic Events Emea

Snowflake Snowflake · Data AI · London, United Kingdom · Marketing

This role is for a Director of Strategic Events EMEA at Snowflake, focusing on developing and executing the region's event strategy to drive pipeline impact and customer engagement. The role involves leading a team, managing budgets, and collaborating with various departments to deliver world-class event experiences, including flagship events and third-party sponsorships. The ideal candidate has extensive experience in B2B event marketing and leadership.

What you'd actually do

  1. Own PAN-EMEA events strategy: Define and execute a comprehensive events plan — including Snowflake-led events, third-party sponsorships, and partner events — aligned with regional and corporate pipeline goals
  2. Lead and develop your team: Manage and mentor a distributed team of event professionals fostering excellence, creativity, and accountability
  3. Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure events deliver qualified meetings, pipeline contribution, and accelerate opportunities
  4. Deliver executive programming: Design C-level roundtables, dinners, and bespoke experiences that strengthen relationships with strategic accounts
  5. Manage budget and operations: Own budget planning, forecasting, and ROI analysis; manage vendors, agencies, venues, and production partners to deliver on time and on budget

Skills

Required

  • B2B event or field marketing
  • senior leadership roles
  • managing teams
  • large-scale event portfolios
  • delivering strategic events
  • driving pipeline and revenue
  • enterprise technology or SaaS
  • building and scaling teams

Nice to have

  • AI-native thinkers
  • AI as a high-trust collaborator
  • reinvent how they work
  • experimental mindset
  • rapidly test emerging capabilities
  • discover simpler, more powerful ways to deliver results
  • redefine the future of how work gets done
  • partner events
  • executive programming
  • C-level roundtables
  • bespoke experiences
  • strengthen relationships with strategic accounts
  • ROI analysis
  • vendors, agencies, venues, and production partners
  • KPIs, reporting frameworks, and analytics
  • measure event performance and business impact
  • continuously improve
  • Corporate Events, Brand, Content, Product Marketing, and Demand Generation
  • consistent messaging and seamless execution
  • fresh ideas and formats
  • differentiate Snowflake in the market

What the JD emphasized

  • 10+ years in B2B event or field marketing
  • 3+ years in senior leadership roles managing teams and large-scale event portfolios
  • Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS
  • Strong people leader with experience building and scaling teams