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Director, Strategy & Go-To-Market
Strategic Partnerships & Affiliates (SPA)
Who we are
Strategic Partnerships & Affiliates (SPA) is a flourishing business with bold growth ambitions within Expedia Group’s B2B ecosystem. We sit at the intersection of B2B and B2C marketing, with a growing portfolio of products that help thousands of partners, brands, and individuals become successful in selling travel.
Our purpose is to profitably extend the reach of Expedia Group’s brands and engage travellers wherever they choose to discover and book travel, by enabling businesses and people to monetise their audiences through branded travel products.
Role overview
We are looking for an experienced Director of Strategy & Go-To-Market to lead three critical functions within SPA: Strategy (Initiatives & Planning), Product Marketing, and Program Management.
In this role, you will:
- Set the multi‑year strategy and execution roadmap for SPA, translating our 2026+ goals into clear initiatives, priorities, and success measures.
- Build and lead a high performing team of strategists, product marketers, and program managers, raising the bar on talent, craft, and collaboration across the organisation.
- Own the portfolio of cross-functional programs that bring SPA’s strategy and products to market – from incubation and GTM to scaled delivery and continuous improvement.
You will operate as a trusted partner to SPA and EG leadership, ensuring we choose the right priorities and deliver complex initiatives on time, on budget, and on strategy.
What you’ll do
Lead SPA strategy, planning, and initiatives
- Own the annual and multi‑year planning cycle for SPA, including initiative sizing, business casing, prioritisation, and trade‑off decisions across teams.
- Partner with Finance, Product, and Commercial leaders to model scenarios, quantify impact, and recommend where to invest, pause, or pivot, using robust data and decision frameworks.
- Utilise knowledge of the organization’s business model and operations to drive high impact projects and complex analyses that support the organization’s mission.
Own product marketing and GTM
- Lead SPA’s Product Marketing function, setting the GTM vision, frameworks, and standards for how we position, launch, and grow our products and solutions across partners and channels.
- Direct the development of cohesive GTM strategies, launch plans, and internal readiness for major initiatives, from segmentation and value propositions to pricing narratives, enablement, and lifecycle adoption strategies.
- Ensure we have clear, differentiated messaging and positioning that is grounded in customer insight, competitive intelligence, and data.
Run the SPA program portfolio and delivery engine
- Lead the Program Management function for SPA, overseeing a portfolio of large, complex, cross‑functional programs that cut across Product, Commercial, Operations, and Tech.
- Define and manage governance, ways of working, and portfolio health; including milestone tracking, risk management and dependencies.
- Build and govern KPI and reporting frameworks that give leaders clear visibility into progress, impact, and portfolio trade‑offs across SPA’s strategic programs.
Who you are
- Experienced, multi‑discipline, global leader with significant experience (typically 10+ years) across Strategy, Product Marketing, Program / Portfolio Management, or closely related functions in technology, travel, or platform businesses.
- Strategic operator and storyteller who can move seamlessly from big‑picture vision to crisp, data‑backed narratives that inspire action, and who is adept at influencing and changing mindsets at all levels of the organisation.
- Proven builder of high‑performing teams, with a track record of developing talent and shaping culture to help people do the best work of their careers.
- Expert in GTM and enablement, comfortable directing segmentation, research, positioning, GTM architecture, and readiness for large, global initiatives.
- Deep program / portfolio leader, experienced running complex cross‑functional programs, establishing governance, managing risk, and delivering outcomes at scale.
- Data‑driven decision‑maker who uses analysis, experimentation, and structured frameworks to drive prioritisation and continuous improvement.
- Inclusive, collaborative leader who values diverse perspectives, communicates with empathy, and creates an environment where everyone feels they belong and can have impact.
If you are excited by shaping strategy and orchestrating complex delivery to unlock SPA’s next phase of growth, we’d love to hear from you.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
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