Disneyland Paris Strategy Manager, Benelux & Gsa, Fixed Term Contract

Disney Disney · Media · Munich, Germany

This role is for a Strategy Manager at Disneyland Paris, focusing on sales and marketing strategy for the Benelux and GSA markets. The manager will analyze consumer behavior, business performance, and competitive dynamics to develop actionable strategies, drive Annual Operating Plan (AOP) delivery, and influence investment decisions. The role requires a Master's degree in Business or equivalent, extensive experience in Marketing, Strategy, or Consulting, and fluency in English.

What you'd actually do

  1. Analyse consumer behaviour, business performance, financial results, competitive dynamics and past initiatives to identify clear insights, opportunities and risks
  2. Translate insights into actionable strategies and initiatives, aligned to central strategic priorities
  3. Contribute to short-, medium- and long-term strategy, helping shape future growth plans for the destination
  4. Lead the strategic planning of annual AOP projects, including: Media strategy and planning, Message architecture and campaign calendars, Sales and promotional strategies
  5. Oversee performance analysis and develop recommendations

Skills

Required

  • Master’s degree (Bac +5) from a Business School or equivalent
  • Extensive experience in Marketing, Strategy or Consulting
  • Experience working across multiple markets and international environments
  • Fluent English is essential
  • Strong analytical capability
  • Excellent business writing and presentation skills
  • Comfortable managing ambiguity and multiple complex priorities

Nice to have

  • German, French and/or Dutch is an advantage