Distribution Partner Manager

Figma Figma · Enterprise · United States · Business Development

Figma is seeking a Distribution Partner Manager to scale growth through strategic alliances with agencies, system integrators, consultancies, and commercial partners. This role focuses on new initiatives, analyzing partnership needs, building new partner programs, and scaling existing ones. The manager will drive revenue growth, adoption of Figma's platform, and unlock new use cases, including those leveraging AI tools. Responsibilities include identifying and executing new distribution opportunities, managing partner relationships, driving partner-influenced revenue, and educating partners on Figma's products and AI capabilities. This is not a direct sales role but focuses on strategic initiatives and long-term partner strategy.

What you'd actually do

  1. Identify, evaluate, and execute new strategic distribution opportunities that require complementary GTM partners, and onboard qualified organizations into Figma’s formal partner program
  2. Manage and grow relationships with service and commercial partners across AMER — including public sector and Federal clients — driving partner-influenced revenue and aligning on mutual success plans, critical metrics, and documented wins
  3. Partner with Figma’s GTM teams to source, scope, and progress partner-influenced opportunities, while identifying new co-marketing and co-selling motions that expand reach and unlock new use cases
  4. Evaluate and mature indirect sales motions in the context of Figma’s established sales model, recommending improvements that streamline execution and support long-term growth
  5. Educate and enable the partner ecosystem on Figma’s products, services, and AI capabilities, while building strong cross-functional relationships with Sales, Marketing, Customer Experience, Product, and other internal partners

Skills

Required

  • 10+ years of professional experience in partnerships, business development, channel, or related GTM roles
  • 3+ years of experience handling external GTM partners (e.g., SIs, agencies, consultancies, ISVs, resellers, marketplaces, or referral partners)
  • Proven experience building partner programs or strategies from inception to execution, including defining important metrics and revenue goals
  • Experience managing multiple strategic partner relationships simultaneously and driving measurable revenue outcomes

Nice to have

  • Experience working with partners to influence or capture business within the U.S. Federal government
  • Worked at a service organization or channel partner in a direct GTM capacity
  • Sold to product, design, or technical audiences
  • Familiar with UX/UI design principles, collaboration tools, or digital product development workflows
  • Exposure to a sales methodology (e.g., MEDDICC, Command of the Message)

What the JD emphasized

  • critical initiatives
  • long-term needs
  • partner strategy
  • partner programs from scratch
  • critical metrics