**职位概述 **
具有战略思维和商业敏锐度的付费媒体与合作经理，负责处方药（减重领域）的精准流量获取与线下触点管理。该职位需要深刻理解数字广告投放逻辑（SEM/信息流）、展台活动策划及合规要求。候选人需兼具数据驱动思维与项目管理能力，以优化投入产出比（ROI），同时确保品牌合规性。
We are seeking a highly strategic and business-savvy Paid Media & Booth Manager to lead our paid traffic acquisition and offline touchpoint initiatives for prescription drugs (in Weight Management). This role requires a deep understanding of digital advertising mechanics (SEM/Feeds), booth activation, and compliance. The ideal candidate will combine data-driven rigor with project management excellence to optimize ROI while ensuring brand integrity and adherence to industry guidelines.
**Key Responsibilities **
**核心职责 **
- Paid Media Strategy & Execution
付费媒体策略与执行
Manage media budgets and pacing to lower Cost Per Acquisition (CPA) and collaborate closely with the "Social Media " team to maximize content impact.
管理活动预算与投放节奏，与“社交媒体运营”团队紧密配合，最大化内容影响力。
- Booth Activation & Event Management
展台策划与活动管理
Oversee the planning and execution of booths for conferences, patient education events, etc., ensuring designs align with visual identity and are interactive. Design booth traffic diversion mechanisms to effectively convert offline traffic into online digital assets.
负责会议、患者教育活动等展台策划与落地执行，确保展台设计符合品牌视觉识别系统并具备互动性。设计展台引流机制，将线下流量有效转化为线上数字资产。
- Compliance & Business Acumen
合规与商业敏锐度
Navigate strict pharmaceutical advertising regulations to ensure all paid creatives (images/videos/landing pages) pass Medical, Legal, Compliance and related review.
严格遵守医药广告法规，确保所有付费素材（图片/视频/落地页）通过医学、法律和合规等审核。
Qualifications
任职要求
5+ years in digital marketing or media buying, preferably in healthcare/pharmaceuticals or highly regulated industries.
5年以上数字营销或媒介购买经验，有医药/ healthcare行业或强监管领域经验者优先。
Proven track record in managing large-scale booth activations or offline roadshows.
具备大型展台活动（Booth）或线下路演的项目管理经验。
Familiarity with prescription drug digital business models.
熟悉处方药数字化商业模式.
Result-oriented, data-sensitive, with a strong sense of accountability and compliance.
结果导向，对数字敏感，具备极强的责任心与合规意识。
**为什么加入我们？ **
**Why Join Us? **
通过推动数字医疗普及，改善患者生活。
站在医药与数字创新的交叉领域。
具有竞争力的职业发展机会及协作文化。
Impact lives by advancing digital healthcare literacy.
Work at the intersection of cutting-edge pharma and digital innovation.
Competitive professional growth and a collaborative culture.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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