Ecommerce Marketing Analyst

Caterpillar · Industrial · Chicago, IL

This role focuses on analyzing marketing data to evaluate digital marketing strategies, develop KPIs and dashboards, and identify trends. It requires experience with data analysis tools (SQL, Excel), visualization tools (Tableau, Power BI), and programming languages (Python, R, Java).

What you'd actually do

  1. Gathing Raw Marketing data from Marketing Platforms to creating and maintain Marketing performance datasets: Paid media, email, onsite, and registration
  2. Utilize statistical methods and data mining techniques to uncover trends, patterns, and anomalies in Marketing Data
  3. Evaluate the effectiveness of Digital Marketing strategies and initiatives, suggesting improvements based on data analysis
  4. Develop and maintain Marketing KPIs, Dashboards, reports, and visualizations
  5. Present findings and recommendations to stakeholders in a clear and impactful manner

Skills

Required

  • Bachelor’s degree, or foreign equivalent in Computer Science, Mathematics, Economics, Statistics, Integrated Marketing, or in a related field
  • 1 year experience with data analysis, data science, business intelligence or related performing quantitative and qualitative data analysis
  • Experience with Visualization tools such as Tableau or Power BI
  • Experience with Data Analysis tools including: SQL and Excel
  • Experience with Programming language such as Python, R, or Java

Nice to have

  • Mentoring
  • Administration, training, email
  • Team Ceremonies/Meetings
  • Identify partners needs to align and deliver impactful insights to support their goals
  • Stay current with Marketing industry trends and emerging technologies to continually enhance data analysis practices