Education Growth Lead

Canva Canva · Enterprise · São Paulo, Brazil · Management

Canva is seeking a Growth Lead for Education in Brazil to own the vertical, drive activation and adoption among teachers and students, and develop a growth strategy involving grassroots engagement and municipality-level partnerships. The role requires shifting focus to activation and retention, embedding Canva into classroom workflows, and identifying/reducing onboarding friction. The ideal candidate has experience scaling measurable initiatives, thinks in terms of habit formation, is hands-on, and thrives in cross-functional environments.

What you'd actually do

  1. Owning Education as a growth vertical in Brazil — driving activation, repeat usage, and measurable adoption across teachers and students.
  2. Designing and executing Brazil’s education growth strategy — from grassroots teacher engagement to municipality-level partnerships.
  3. Shifting the focus from “train” to “activate & retain” — embedding Canva into everyday classroom workflows.
  4. Aligning Sales, Marketing, Content, Product, and Partnerships around clear education growth outcomes.
  5. Identifying friction in onboarding and reducing barriers to sustained usage at scale.

Skills

Required

  • Growth strategy development
  • Vertical ownership
  • User activation and retention
  • Partnership management
  • Cross-functional collaboration
  • Hands-on execution
  • Problem-solving

Nice to have

  • Experience in the education sector
  • Experience in the Brazilian market

What the JD emphasized

  • built or scaled something measurable
  • clearly articulate the growth levers behind it
  • think in activation, retention, and habit formation
  • comfortable operating without a rigid playbook
  • navigate both grassroots environments
  • strategic conversations