Education Growth Lead

Canva Canva · Enterprise · Mexico City, CDMX, Mexico · Marketing

Canva is seeking an Education Growth Lead in Mexico City to own and drive the education vertical's growth. This role involves designing and executing a growth strategy focused on activation, retention, and embedding Canva into classroom workflows, requiring strong cross-functional collaboration and hands-on execution in both grassroots and strategic environments.

What you'd actually do

  1. Owning Education as a growth vertical in Mexico — driving activation, repeat usage, and measurable adoption across teachers and students.
  2. Designing and executing Mexico’s education growth strategy — from grassroots teacher engagement to municipality-level partnerships.
  3. Shifting the focus from “train” to “activate & retain” — embedding Canva into everyday classroom workflows.
  4. Aligning Sales, Marketing, Content, Product, and Partnerships around clear education growth outcomes.
  5. Identifying friction in onboarding and reducing barriers to sustained usage at scale.

Skills

Required

  • Experience building or scaling a market/vertical/segment
  • Understanding of activation, retention, and habit formation
  • Hands-on execution ability
  • Ability to navigate grassroots and strategic conversations
  • Cross-functional collaboration and influence
  • Adaptability and curiosity

Nice to have

  • Experience in the education sector
  • Knowledge of the Mexican market

What the JD emphasized

  • built or scaled something measurable
  • clearly articulate the growth levers behind it
  • think in activation, retention, and habit formation
  • comfortable operating without a rigid playbook
  • rolling up your sleeves