Education Strategy and Engagement Manager - Minecraft Education

Microsoft Microsoft · Big Tech · Redmond, WA +1 · Product Management

This role is for an Education Strategy and Engagement Manager for Minecraft Education. The primary focus is on driving adoption and engagement of the product among educators and learners globally. It involves translating engagement patterns into actionable growth initiatives, collaborating with various teams, and championing educator needs. The role is at the intersection of product, education, and growth, with a strong emphasis on data-driven decision making and experimentation.

What you'd actually do

  1. Drive Customer Growth: Develop and execute strategies that expand adoption of Minecraft Education among educators, institutions, and learners worldwide.
  2. Turn Insights into Action: Leverage player, educator, and usage data to identify opportunities for improving retention, engagement, and conversion.
  3. Partner Across Teams: Collaborate with Marketing, Data Science, Product, and Education teams to align growth initiatives with curriculum needs, accessibility, and classroom workflows.
  4. Optimize the Funnel: Define and measure key metrics for awareness, activation, and long-term use, ensuring that product experiences convert new users into lifelong learners.
  5. Champion Educator Needs: Engage with teachers and education partners to understand classroom challenges and inform product enhancements that foster learning outcomes.

Skills

Required

  • Bachelor's Degree
  • 5+ years experience in product/service/program management or software development
  • equivalent experience

Nice to have

  • 5+ years of experience in product, program, or education-focused roles, with a focus on driving adoption, engagement, and scaled impact.
  • Understanding of K–12 education system, educator needs, and classroom workflows, with experience translating insights into product or program improvements.
  • Experience building and scaling educator-facing programs (e.g., professional learning, community engagement, or implementation models) that drive measurable adoption and retention.
  • Track record of defining and improving key growth metrics (e.g., activation, engagement, retention) using data-driven decision making.
  • Experience taking education or learning-focused products, features, or experiences to market, including shaping product-market fit and go-to-market strategies.
  • Demonstrated ability to lead cross-functional initiatives (e.g. across product, data, marketing) to deliver end-to-end solutions.
  • Experience designing and running experiments (e.g., pilots, classroom testing, A/B testing) to validate strategies and inform scaling decisions.
  • Executive and external communication skills, with the ability to represent products and perspectives to educators, partners, and leadership audiences.
  • Passion for creativity, and inclusive, student-centered education experiences.