Enterprise 3p Field Events Lead

OpenAI OpenAI · AI Frontier · San Francisco, CA · Marketing

This role is for an Enterprise 3P Field Events Lead at OpenAI. The primary responsibility is to manage and scale third-party field events for the enterprise segment, aligning them with sales priorities, industry strategies, and partner goals. The role involves building planning processes, defining event goals, managing sponsorships, budgets, vendor relationships, and creating scalable playbooks. It also requires partnering with various teams like Sales, Product Marketing, Comms, and Marketing Operations to ensure cohesive messaging and measure event performance and impact on pipeline and account engagement. While the company is in AI, this specific role focuses on the marketing and operational aspects of events, not the direct development or deployment of AI models or systems.

What you'd actually do

  1. Own the third-party field events portfolio, including partner summits, industry events, sponsored conferences, and high-priority external field activations.
  2. Build annual and quarterly planning processes that align events to Sales priorities, industry strategies, partner goals, account targets, and pipeline needs.
  3. Define event goals, target audiences, account lists, seller ownership, executive engagement, and post-event follow-through.
  4. Manage sponsorship strategy, event packages, vendor relationships, agencies, budgets, timelines, staffing models, and on-site execution.
  5. Build scalable playbooks for different event tiers, from major tentpoles to smaller industry moments.

Skills

Required

  • Field events management
  • Strategic events planning
  • Event marketing
  • Partner events
  • Enterprise marketing
  • B2B Go-To-Market (GTM) strategy
  • Budget management
  • Vendor management
  • Agency management
  • Cross-functional collaboration
  • Sales alignment
  • Pipeline generation
  • Account-based marketing
  • Event playbook development
  • Measurement and reporting

Nice to have

  • Team building
  • Scaling event operations

What the JD emphasized

  • managed large third-party event portfolios at scale
  • connect sponsorships, field activations, partner moments, executive programs, sales goals, industry priorities, and post-event conversion into one operating system
  • 7+ years of experience in field events, strategic events, event marketing, partner events, enterprise marketing, or adjacent B2B GTM roles
  • Deep experience managing third-party events at scale
  • Experience owning large event portfolios with complex budgets, vendors, agencies, executive stakeholders, and cross-functional dependencies
  • Experience building event playbooks, operating cadences, intake systems, measurement models, and resourcing plans
  • Evidence of building or scaling a team, agency model, or operating system around events