Enterprise Account Based Marketing (abm) Manager, Uber Advertising

Uber Uber · Consumer · New York, NY +1 · Marketing

Enterprise Account Based Marketing (ABM) Manager for Uber Advertising, focused on accelerating growth in the US and Canada by developing and executing integrated programs to drive lead generation, convert leads to SQLs, and build opportunity pipelines. The role involves positioning Uber Advertising as essential to enterprise media plans, pioneering ABM infrastructure, and crafting personalized journeys for sophisticated advertisers.

What you'd actually do

  1. Conceptualize, build and launch a scalable ABM program targeting priority enterprise accounts, establishing year-round engagement that directly accelerates the sales cycle for top-tier advertisers.
  2. Act as the bridge between Marketing, Sales, Measurement, Agency, and Ops to align on account selection, shared KPIs, and consistent GTM.
  3. Leverage an appropriate mix of campaign tactics including events, roundtables, email, webinars, paid ads, etc while managing within a budget allocation
  4. Collaborate with the Content team to ensure content and messages are aligned with target audiences to optimize programs.
  5. Partner with Product Marketing (PMM) to support product launches and develop vertical-specific campaigns focused on cross-product selling and performance proof points (e.g., CPG, Retail, Tech).

Skills

Required

  • 5-7+ years of experience in B2B marketing, specifically in ABM, Enterprise Marketing, or Field Marketing or demand generation
  • Strong analytical skills with the ability to interpret data, draw insights, and translate them into action (e.g., A/B testing, ROI analysis, user segmentation)
  • Deep understanding of the advertising sales cycle and how to align marketing tactics to different stages of the funnel.

Nice to have

  • Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness.
  • Excellent written and verbal communication skills, with experience presenting to senior stakeholders
  • Be a self-starter with an ability to own projects and work independently
  • Experience in the AdTech or Commerce Media industry
  • Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health.

What the JD emphasized

  • proven track record of driving measurable business results through end-to-end campaign execution
  • Deep understanding of the advertising sales cycle
  • Experience in the AdTech or Commerce Media industry is preferred.