Enterprise Community Lead

Anthropic Anthropic · AI Frontier · San Francisco, CA · Marketing & Brand

This role owns the enterprise community function, developing programs to activate practitioners within key accounts, foster peer communities, and drive production adoption and usage of AI products. It involves strategy, program design, member experience, operations, and cross-functional coordination with Sales, Customer Success, GTM, and Product.

What you'd actually do

  1. Own the enterprise community strategy: the thesis, the portfolio of programs, the maturity model, and the roadmap from zero to global scale
  2. Bring the playbook from companies that have done this well and adapt it to Anthropic's product portfolio, customer base, and GTM motion
  3. Stand up and scale Claude Champions: identify and recruit power users inside strategic accounts, design recognition give/gets, build vertical cohorts, and operationalize structured Champion-led outputs that measurably drive adoption of Claude Code, Cowork, and future products
  4. Partner closely with AEs and CSMs to build the operating models for champion sourcing, train-the-trainer motions, and account-plan integration.
  5. Run the day-to-day engine for the programs you build: member lifecycle, programming rhythm, platform and chapter structure, and the feedback loops that route learnings, requests, and references back to Product, Marketing, and Sales

Skills

Required

  • built and scaled customer community, champions, or advocacy programs at enterprise SaaS or developer tools companies
  • defined the motion, not just executed someone else's playbook
  • strong, earned opinions about what makes these programs work
  • Understand how enterprise GTM works
  • comfortable operating across Sales, Customer Success, Product, and Marketing
  • run cross-functional programs where you don't own most of the inputs and still make them feel cohesive
  • build trust with technical practitioners
  • write clearly
  • hold a room with both a Staff engineer and executives
  • energized by ambiguity and building from scratch

Nice to have

  • Built or led a recognized champions or advocacy program at companies known for the model
  • Experience with bottoms-up, product-led, or community-led growth motions inside an enterprise sales org
  • Background in community, customer marketing, customer advocacy, customer education, customer enablement, or developer relations
  • Experience with developer tools, AI products, or both
  • Experience standing up a function — not just a program — from zero in a high-ambiguity, high-growth environment
  • Familiarity with the tooling that makes these programs run: Slack, community platforms, advocacy platforms, CRM workflows, and the operational glue between them

What the JD emphasized

  • built and scaled customer community, champions, or advocacy programs at enterprise SaaS or developer tools companies
  • defined the motion, not just executed someone else's playbook
  • built the strategy, the operating model, and the team
  • strong, earned opinions about what makes these programs work
  • built from scratch